The DOI matches its Crossref record; 55 of the 55 references it cites were found in a registry or an index.
The differential roles of brand credibility and brand prestige in consumer brand choice
Abstract
This study explores how brand credibility and brand prestige affect brand purchase intention and empirically investigates how the combinatory mechanism of brand credibility and brand prestige materialize across multiple product categories. The proposed model of six latent constructs is tested with structural equation modeling analysis: brand credibility, brand prestige, perceived quality, information costs saved, perceived risk, and brand purchase intention. The results suggest that both brand credibility and brand prestige positively influence brand purchase intention through perceived quality, information costs saved, and perceived risk under different product categories representing the high and low self‐expressive nature. Several implications for advertising messages and brand positioning strategies are discussed. © 2010 Wiley Periodicals, Inc.
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Kim, S., & Baek, T. H. (2018) · Telematics and Informatics · doi:10.1016/j.tele.2017.10.008 · Cited by 203
Self-citationBusiness outcomes of product repairability: A survey-based study of consumer repair experiences
Sabbaghi, M., Esmaeilian, B., Cade, W., Wiens, K., & Behdad, S. (2016) · Resources, Conservation and Recycling · doi:10.1016/j.resconrec.2016.02.014 · Cited by 81
Celebrity Endorsement, Brand Equity, and Green Cosmetics Purchase Intention Among Chinese Youth
Lili, Z., Al Mamun, A., Hayat, N., Salamah, A. A., Yang, Q., & Ali, M. H. (2022) · Frontiers in Psychology · doi:10.3389/fpsyg.2022.860177 · Cited by 72
García-Salirrosas, E. E., Escobar-Farfán, M., Esponda-Perez, J. A., Millones-Liza, D. Y., Villar-Guevara, M., Haro-Zea, K. L., & Gallardo-Canales, R. (2024) · Frontiers in Nutrition · doi:10.3389/fnut.2024.1482009 · Cited by 40
Metadata
- Authors
- Baek, T. H., Kim, J., & Yu, J. H.
- Venue
- Psychology & Marketing
- Publisher
- Wiley
- Published
- 2010-06-10
- Volume
- 27
- Issue
- 7
- Pages
- 662-678
- ISSN
- 0742-6046 (ISSN-L)
- 1520-6793
- OpenAlex
- W2167500492
- Cited by
- 435
- References
- 55
- FWCI
- 32.15
- Type
- journal article
- Language
- en
- Open access
- closed
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Bibliographic data: Semantic Scholar, OpenAlex, Crossref.
Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
