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Cited by 297

The DOI matches its Crossref record; 18 of the 18 references it cites were found in a registry or an index.

Okay, Google!: An empirical study on voice assistants on consumer engagement and loyalty

Moriuchi, Emi·2019·Psychology & Marketing
DOI 10.1002/mar.21192
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Abstract

E‐commerce shopping has gradually become a norm in consumers’ choice of shopping channel and part of this shopping process is aided by advance technologies including voice assistants (VA). There is a variety of artificial intelligence that is being developed in the market currently, and one of which has gradually gained its presence or information acquisition is the VA. In this paper, we propose a model that investigates the technology acceptance model constructs (perceived ease of use and perceived usefulness) and its effect on the engagement and loyalty between VA and consumers. Our model also investigates the moderating role of localizing VA between transactional and nontransactional based online activities. This study highlights the implication of technology integration in an e‐commerce environment.

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Metadata

Authors
Moriuchi, E.
Venue
Psychology & Marketing
Publisher
Wiley
Published
2019-01-15
Volume
36
Issue
5
Pages
489-501
ISSN
  • 0742-6046 (ISSN-L)
  • 1520-6793
DOI
10.1002/mar.21192
OpenAlex
W2911095486
Cited by
297
References
18
FWCI
12.66
Type
journal article
Language
en
Open access
closed

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Bibliographic data: Semantic Scholar, OpenAlex, Crossref.

Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).

Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.