The DOI matches its Crossref record; 18 of the 18 references it cites were found in a registry or an index.
Okay, Google!: An empirical study on voice assistants on consumer engagement and loyalty
Abstract
E‐commerce shopping has gradually become a norm in consumers’ choice of shopping channel and part of this shopping process is aided by advance technologies including voice assistants (VA). There is a variety of artificial intelligence that is being developed in the market currently, and one of which has gradually gained its presence or information acquisition is the VA. In this paper, we propose a model that investigates the technology acceptance model constructs (perceived ease of use and perceived usefulness) and its effect on the engagement and loyalty between VA and consumers. Our model also investigates the moderating role of localizing VA between transactional and nontransactional based online activities. This study highlights the implication of technology integration in an e‐commerce environment.
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Cited by
Kim, J., Giroux, M., & Lee, J. C. (2021) · Psychology & Marketing · doi:10.1002/mar.21498 · Cited by 353
Conversational commerce: entering the next stage of AI-powered digital assistants
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Alexa, what do we know about conversational commerce? Insights from a systematic literature review.
Lim, W. M., Kumar, S., Verma, S., & Chaturvedi, R. (2022) · Psychology & Marketing · doi:10.1002/mar.21654 · Cited by 293
Creepiness: Its antecedents and impact on loyalty when interacting with a chatbot
Rajaobelina, L., Prom Tep, S., Arcand, M., & Ricard, L. (2021) · Psychology & Marketing · doi:10.1002/mar.21548 · Cited by 252
Bawack, R. E., Wamba, S. F., & Carillo, K. D. A. (2021) · International Journal of Information Management · doi:10.1016/j.ijinfomgt.2021.102309 · Cited by 240
Metadata
- Authors
- Moriuchi, E.
- Venue
- Psychology & Marketing
- Publisher
- Wiley
- Published
- 2019-01-15
- Volume
- 36
- Issue
- 5
- Pages
- 489-501
- ISSN
- 0742-6046 (ISSN-L)
- 1520-6793
- OpenAlex
- W2911095486
- Cited by
- 297
- References
- 18
- FWCI
- 12.66
- Type
- journal article
- Language
- en
- Open access
- closed
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