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The DOI matches its Crossref record; 9 of the 9 references it cites were found in a registry or an index.

Does market orientation matter?: a test of the relationship between positional advantage and performance

Hult, G. Tomas M., Ketchen, David J.·2001·Strategic Management Journal
DOI 10.1002/smj.197
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Abstract

A recent series of articles in the Strategic Management Journal has discussed the potential value of an organization developing a market orientation in its quest to achieve success. We posit that market orientation can enhance success, but that its potential value should not be considered in isolation. Specifically, we draw on the resource‐based view of the firm to suggest that four capabilities—market orientation, entrepreneurship, innovativeness, and organizational learning—each contribute to the creation of positional advantages for some firms. The data used are drawn from 181 large multinational corporations (MNC). The results indicate that positional advantages arising from the confluence of market orientation, entrepreneurship, innovativeness, and organizational learning have a positive effect on MNC performance (five‐year average change in ROI, income, and stock price). Overall, the results support the contention that market orientation can enhance success, albeit within the context of other important phenomena. Copyright © 2001 John Wiley & Sons, Ltd.

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Metadata

Authors
Hult, G. T. M., & Ketchen, D. J.
Venue
Strategic Management Journal
Publisher
Wiley
Published
2001-07-31
Volume
22
Issue
9
Pages
899-906
ISSN
  • 0143-2095 (ISSN-L)
  • 1097-0266
DOI
10.1002/smj.197
OpenAlex
W2068424042
Cited by
1,055
References
9
FWCI
44.20
Type
journal article
Language
en
Open access
closed

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CoChat. (2026). Citation check: Does market orientation matter?: a test of the relationship between positional advantage and performance. https://app.cochat.ai/papers/10.1002/smj.197
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Hult, G. T. M., & Ketchen, D. J. (2001). Does market orientation matter?: a test of the relationship between positional advantage and performance. Strategic Management Journal. https://doi.org/10.1002/smj.197

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Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).

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