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Microfoundations for stakeholder theory: Managing stakeholders with heterogeneous motives

Bridoux, Flore, Stoelhorst, J. W.·2014·Strategic Management Journal

Abstract

Instrumental stakeholder theory proposes a positive relationship between fairness toward stakeholders and firm performance. Yet, some firms are successful with an arms‐length approach to stakeholder management, based on bargaining power rather than fairness. We address this puzzle by relaxing the assumption that all stakeholders care about fairness. Empirical evidence from behavioral economics and social psychology suggests that firms face a population of potential stakeholders that consists not only of so‐called ‘reciprocators,’ who do care about fairness, but also of self‐regarding stakeholders, who do not. We propose that a fairness approach is more effective in attracting, retaining, and motivating reciprocal stakeholders to create value, while an arms‐length approach is more effective in motivating self‐regarding stakeholders and in attracting and retaining self‐regarding stakeholders with high bargaining power . Copyright © 2013 John Wiley & Sons, Ltd.

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Metadata

Authors
Bridoux, F., & Stoelhorst, J. W.
Venue
Strategic Management Journal
Publisher
Wiley
Published
2013-04-26
Volume
35
Issue
1
Pages
107-125
ISSN
  • 0143-2095 (ISSN-L)
  • 1097-0266
OpenAlex
W1849200625
Cited by
469
References
8
FWCI
63.67
Type
journal article
Language
en
Open access
closed

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CoChat. (2026). Citation check: Microfoundations for stakeholder theory: Managing stakeholders with heterogeneous motives. https://app.cochat.ai/papers/10.1002/smj.2089
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Bridoux, F., & Stoelhorst, J. W. (2014). Microfoundations for stakeholder theory: Managing stakeholders with heterogeneous motives. Strategic Management Journal. https://doi.org/10.1002/smj.2089

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Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).

Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.