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Cited by 409

The DOI matches its Crossref record; 1 of the 1 references it cites were found in a registry or an index.

Order of entry and performance in new markets

Lambkin, Mary·1988·Strategic Management Journal

Abstract

A prevalent view among both academics and managers is that pioneers enjoy an enduring advantage over all later market entrants. The study reported in this paper tests this assertion by comparing the behavior and performance of three entrant categories—namely, pioneers, early followers and late entrants. A population ecology model is used to develop a set of hypotheses and these are tested on samples of start-up and adolescent businesses from the PIMS data base. The results show the three entrant categories to have significantly different strategic profiles and performance levels, with pioneers tending, on the average, to outperform later entrants.

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Crossref · 10.1002/smj.4250090713

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Metadata

Authors
Lambkin, M.
Venue
Strategic Management Journal
Publisher
Wiley
Published
1988
Volume
9
Issue
S1
Pages
127-140
ISSN
  • 0143-2095 (ISSN-L)
  • 1097-0266
OpenAlex
W2029042131
Cited by
409
References
1
FWCI
16.05
Type
journal article
Language
en
Open access
closed

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