Cognition and Renewal: Comparing CEO and Organizational Effects on Incumbent Adaptation to Technical Change
Abstract
We investigate the conditions under which managerial cognition affects the timing of incumbent entry into a radical new technological market. We address this question using a longitudinal study of communications technology firms entering the fiber-optics product market. Using a hazard rate model, we investigate the relevance of cognition based on the direction of CEO attention. We find that attention toward the emerging technology and the affected industry is associated with faster entry, and attention to existing technologies is associated with slower progress. Second, we assess the extent to which the effect of cognition is dependent upon the levels of relevant organizational factors and find that CEO attention to the emerging technology may amplify the effects of industry orientation. Managerial cognition is important in understanding organizational outcomes, and considering both the direction of cognition and its interaction with organizational factors provides a more nuanced view of entry behavior. These results contribute to the literatures on incumbent response to technical change and new product development by suggesting that context-specific managerial cognition has a separate and important influence on the degree and direction of strategic renewal. We argue that managerial cognition is therefore a dynamic managerial capability that can shape adaptation by established firms.
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Fast-paced technological advancements provide late entrants with the possibility of using superior technology to design products that outperform those of early entrants.
“Moreover, fast-paced technological advancements provide late entrants with the possibility of using superior technology to design products that outperform those of early entrants (Eggers and Kaplan 2009).”
From Smart Timing for Smart Products? Complementor Multihoming in Nascent Platform Markets (2026) · cites this paper as Eggers and Kaplan 2009
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“…research provides compelling evidence that the CEO is the primary author of the letter, or at least is highly involved in its drafting and editing (Eggers & Kaplan, 2009; Duriau, Reger, & Pfarrer, 2007), perhaps owing in part to the fiduciary duty that CEOs have to attest to the content of the…”
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“…in response to environmental shifts, research has begun to explore the factors that allow them to flexibly respond to new information and take actions such as initiate change (Bartunek, 1984; Dutton and Dukerich, 1991; Eggers and Kaplan, 2009; Gilbert, 2006; Kaplan, 2008; Smith and Tushman, 2005).”
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“4 performance (Barney 1991; Grant 2002; Peteraf 1993); however, achieving optimal configurations of resources and capabilities is a complex task in which not all organizations succeed (Dierickx and Cool 1989; Eggers and Kaplan 2009; Zollo and Winter 2002).”
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Graf-Vlachy, L., Bundy, J., & Hambrick, D. (2020) · Organization science (Providence, R.I.) · doi:10.1287/orsc.2019.1336 · Cited by 125 · see citing works
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“Combining theoretical elements from cognition studies and dynamic capabilities, I argue that firms that engage in innovation activities are more likely to cope well with the challenges of COVID-19 as they benefit from better managerial know-how and increased attention to environmental conditions (Kiesler and Sproull,…”
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Rahmandad, H., & Repenning, N. P. (2014) · Strategic Management Journal · doi:10.1002/smj.2354 · Cited by 110 · see citing works
“…in the current accounts of organizational strategy and a growing body of research focuses on the role of managerial cognition in perceiving and reacting to environmental change through the investment in and deployment of alternative capabilities (Nadkarni and Barr 2008; Eggers and Kaplan 2009).”
BackgroundHabtay, S. R. (2012) · Creativity and Innovation Management · doi:10.1111/j.1467-8691.2012.00628.x · Cited by 114 · see citing works
Lichtenthaler, U. (2010) · Technovation · doi:10.1016/j.technovation.2010.04.001 · Cited by 113 · see citing works
Niu, Z., Chen, C., Gao, Y., Wang, Y., Chen, Y., & Zhao, K. (2022) · Journal of Cleaner Production · doi:10.1016/j.jclepro.2022.130700 · Cited by 112
CEO Entrepreneurial Orientation, Entrenchment, and Firm Value Creation
Keil, T., Maula, M. V. J., & Syrigos, E. (2017) · Entrepreneurship Theory and Practice · doi:10.1111/etp.12213 · Cited by 110 · see citing works
Eggers, J. P. (2011) · Administrative Science Quarterly · doi:10.1177/0001839212447181 · Cited by 163 · see citing works
“This study’s implications for literatures on first-mover advantage (e.g., Franco et al., 2009) and firm adaptation to technological change (e.g., Eggers and Kaplan, 2009) are similar.”
Self-citationDynamic Capabilities and Where to Find Them
Kurtmollaiev, S. (2017) · Journal of Management Inquiry · doi:10.1177/1056492617730126 · Cited by 125 · see citing works
“For example, managerial attention and knowledge can compensate for the lack of organizational capabilities (Eggers & Kaplan, 2009; Kaplan, 2008; McGee, Dowling, & Megginson, 1995), whereas firms with advanced ordinary capabilities but without open-minded top management often face a considerable…”
BackgroundDisruptive innovation, managerial cognition, and technology competition outcomes
Vecchiato, R. (2016) · Technological Forecasting and Social Change · doi:10.1016/j.techfore.2016.10.068 · Cited by 101 · see citing works
“…take publically available documents, such as letters to shareholders in a firm's annual reports, as the proxies for the strategic thinking of CEOs and employ content analysis to uncover themes pertaining to managerial cognition and strategy (Nadkarni and Barr, 2008; Eggers and Kaplan, 2009).”
BackgroundOutbound open innovation in bio-pharmaceutical out-licensing
Hu, Y., McNamara, P., & McLoughlin, D. (2014) · Technovation · doi:10.1016/j.technovation.2014.07.004 · Cited by 104 · see citing works
“Exploration may need to destroy cognitive barriers regarding technology and product areas (Eggers and Kaplan, 2009) and help firms to considerably broaden their perspective on technology commercialization opportunities.”
BackgroundDecision weaving: Forming novel, complex strategy in entrepreneurial settings
Ott, T. E., & Eisenhardt, K. M. (2020) · Strategic Management Journal · doi:10.1002/smj.3189 · Cited by 96 · see citing works
Perceptions and practices of innovation in retailing: Challenges of definition and measurement
Hristov, L., & Reynolds, J. (2015) · International Journal of Retail & Distribution Management · doi:10.1108/ijrdm-09-2012-0079 · Cited by 95 · see citing works
Adaptive Capacity and the Dynamics of Operational Capabilities
Aggarwal, V. A., Posen, H. E., & Workiewicz, M. (2015) · Strategic Management Journal · doi:10.1002/smj.2584 · Cited by 116 · see citing works
Stanko, T., & Beckman, C. M. (2014) · Academy of Management Journal · doi:10.5465/amj.2012.0911 · Cited by 89 · see citing works
“For example, in the managerial cognition literature, Kaplan finds that the attention of the CEO predicts organizational decisions such as patenting (Eggers & Kaplan, 2009; Kaplan, 2008).”
BackgroundGaravan, T., Shanahan, V., Carbery, R., & Watson, S. (2016) · Human Resource Development International · doi:10.1080/13678868.2016.1169765 · Cited by 88 · see citing works
New venture strategic adaptation: The interplay of belief structures and industry context
Kiss, A. N., & Barr, P. S. (2014) · Strategic Management Journal · doi:10.1002/smj.2285 · Cited by 92 · see citing works
Hao, X.-L., Miao, E.-X., Wen, S.-F., Wu, H.-T., & Xue, Y. (2024) · Business Strategy and the Environment · doi:10.1002/bse.4095 · Cited by 87 · see citing works
Bendig, D., Wagner, R., Piening, E. P., & Foege, J. N. (2023) · MIS Q. · doi:10.25300/misq/2023/17152 · Cited by 87
“Empirical evidence supports this argument, as studies have shown that executive attention is a key mechanism influencing firms’ innovation behavior (Eggers & Kaplan, 2009), responses to environmental events (Nadkarni & Barr, 2008), and sustainability performance (Ahn, 2020).”
BackgroundResultNagle, F., & Teodoridis, F. (2019) · Strategic Management Journal · doi:10.1002/smj.3091 · Cited by 87 · see citing works
Heyden, M., Oehmichen, J., Nichting, S., & Volberda, H. (2015) · Global Strategy Journal · doi:10.1002/gsj.1095 · Cited by 86 · see citing works
The third mission of universities: An investigation of the espoused values
Loi, M., & Guardo, M. D. D. (2015) · doi:10.1093/scipol/scv012 · Cited by 85
Continuity and change in a spin-off venture: the process of reimprinting
Ferriani, S., Garnsey, E., & Lorenzoni, G. (2012) · doi:10.1093/icc/dts001 · Cited by 85
Eggers, J. (2012) · doi:10.2139/ssrn.1340011 · Cited by 84
“This market is also excluded from this research, as it was clear from the beginning that LCD would dominate this market. can be seen as studying incumbent responses to technological discontinuities (Eggers and Kaplan, 2009; Henderson and Clark, 1990; Sosa, 2009).”
Self-citationVergne, J., & Depeyre, C. (2015) · Academy of Management Journal · doi:10.5465/amj.2013.1222 · Cited by 97 · see citing works
“Eggers and Kaplan (2009) complemented this finding by establishing that managerial attention timing is important for explaining the speed of asset reconfiguration.”
BackgroundInfluentialA Contingency Theory of Representational Complexity in Organizations
Csaszar, F. A., & Ostler, J. (2017) · Organization science (Providence, R.I.) · doi:10.5465/ambpp.2017.13686abstract · Cited by 81
Khanagha, S., Volberda, H., & Oshri, I. (2017) · Long Range Planning · doi:10.1016/j.lrp.2015.12.019 · Cited by 80 · see citing works
“Attention can be defined as focused awareness on a subset of available information (Helfat and Peteraf, 2014), for example, information pertaining to a particular emerging technology (Eggers and Kaplan, 2009).”
InfluentialMoeen, M., & Mitchell, W. (2020) · Strategic Management Journal · doi:10.2139/ssrn.3546656 · Cited by 79
Moeen, M. (2017) · Strategic Management Journal · doi:10.1002/smj.2642 · Cited by 78 · see citing works
Autonomy or Control? Organizational Architecture and Corporate Attention to Stakeholders
Crilly, D., & Sloan, P. (2013) · Organization Science · doi:10.1287/orsc.2013.0849 · Cited by 80 · see citing works
“Hambrick 2006) as being important in predicting organizational outcomes (Eggers and Kaplan 2009).”
BackgroundKahl, S. J., & Grodal, S. (2016) · Strategic Management Journal · doi:10.1002/smj.2453 · Cited by 76 · see citing works
“Customers might import understandings of the technology from existing and/or related industries (Benner and Tripsas, 2014; Eggers and Kaplan, 2009).”
Background
- Authors
- Eggers, J. P., & Kaplan, S.
- Affiliations
- New York University (US)
- University of Pennsylvania (US)
- Venue
- Organization Science
- Published
- 2009-04
- Volume
- 20
- Issue
- 2
- Pages
- 461-477
- ISSN
- 1047-7039 (ISSN-L)
- 1526-5455
- OpenAlex
- W2141155750
- Cited by
- 774
- References
- 0
- Citations by year
- 2026: 78 · 2025: 86 · 2024: 62 · 2023: 55 · 2022: 68 · 2021: 63 · 2020: 60 · 2019: 46 · 2018: 30 · 2017: 36 · 2016: 34 · 2015: 45 · 2014: 35 · 2013: 22 · 2012: 23
- FWCI
- 30.46
- Type
- journal article
- Language
- en
- Open access
- closed
- Locations
- Organization Science (publishedVersion)
- Topics
- Social Sciences › Business, Management and Accounting › Strategy and Management › Innovation and Knowledge Management
- Social Sciences › Business, Management and Accounting › Management of Technology and Innovation › Organizational Management and Leadership
- Social Sciences › Business, Management and Accounting › Organizational Behavior and Human Resource Management › Management and Organizational Studies
- Keywords
- managerial cognition, incumbent firms, technological change, market entry timing, industry orientation, strategic renewal, new product development, management skills
About these checks
Registry, retraction, Cites and statistics results are computed, not judged, with one exception: a printed reference that no index lists is read once by a model before it counts as a citation error. Claims are extracted by a model and kept only when their quote appears verbatim in the text; each cited source is then checked, with a model’s help, for whether it says what the claim relies on. Those verdicts can be wrong — read the claim’s quote and the cited source before relying on one.
Statistics and arithmetic are recomputed, not judged.
Confidence bands are shown only for fields calibrated on our annotated test set. None is calibrated yet, so no band is shown.
What counts as a claim ›How we measure confidence ›How we check this ›
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