Persuasion and Culture: Advertising Appeals in Individualistic and Collectivistic Societies
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- The Role of Prior Knowledge in Advertisement EvaluationYu Jeffrey Hu · 2007 · ACR North American Advances
- The Effects of Self-construal on Evaluating Attribute-focused Versus Context-focused Advertising MessagesOhyoon Kwon · 2016 · The Korean Journal of Consumer and Advertising Psychology
- Consumers from Different CulturesCarlos J. Torelli · 2013 · Palgrave Macmillan US eBooks
- Reflections of Culture: An Analysis of Korean Advertising Appeals from 1980’s to 2010’sSangpil Han, Yun-Seul Choi, SeungYeob Yu · 2016 · Indian Journal of Science and Technology
- GIANT, M. (2016) Ciber-Seguridad para la i-Generación. Usos y riesgos de las redes sociales y sus aplicaciones. Madrid, Narcea.David Caballero Franco · 2016 · Teoría de la Educación Revista Interuniversitaria
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- Cultural Differences in Work Communication PracticesMaureen Guirdham, Oliver Guirdham · 2017
- Comparative Analysis of Information Cues in Magazine Advertisements: Korea vs. U.S.Sungwook Yoon, 김성재, Moon Jae-Hak · 2007 · The Korean Journal of Consumer and Advertising Psychology
- Older people stereotypes in Hong Kong's print advertisementsNicole Chui, Shan Chan · 2009
- Culture and persuasion online: Predicting attitudes, cognitions, and behavioral intentions in a culturally diverse online marketplaceGennadi Gevorgyan · 2009
- Motivations: A Dynamic ViewDonnel A. Briley · 2009
- Communicating ingredient authenticity in product packaging for luxury Korean cosmetics - the case of ginseng and snail mucusSean Lee · 2015 · eSpace (Curtin University)
- Income Inequality and Digital Advertising Strategies: Evidence from a Field ExperimentAnuj Pal Kapoor, Catherine E. Tucker · 2017 · SSRN Electronic Journal
- How Does High-/Low- Context Communication Influence Advertisement Perception?Micaela Sousa Barros · 2017 · Portuguese National Funding Agency for Science, Research and Technology (RCAAP Project by FCT)
- The amazing study! The effect of puffery in advertisement claims on perceived credibility, perceived truthfulness, attitude, and purchase intentions of Dutch and American consumers.T.N. Simons · 2017
- Consumer Self-Construals: Development And Validation Of The Csc ScaleAhmet Köksal · 2017 · Human Biology
- Trust or not: the role of self-construal in the perceptions of trustworthiness toward salesclerksWenxia Guo · 2012 · Mspace (University of Manitoba)
- A different black: A comparative study between African Americans and Kenyan Americans in direct response advertisingGladys Wangari Kamau · 2003 · CSUSB ScholarWorks (California State University, San Bernardino)
- Gender Role Stereotypes in Toy Commercials : A Two-Country Comparison Based on the Level of Gender EqualityOlivia Hanifan, Laura Kirchhausen · 2018 · DiVA (Mälardalen University College)
- Understanding the Effects of Brand Label Attributes on Consumer Preference and Purchase Intentions:An Exploratory Study of Multinational Food BrandsChris Hunt · 2017
- DIVERSITY IN THE WORKFORCE Beyond Affirmative Action: Toward a Model of Diversity and Organizational InclusionLawrence S. Root · 2013 · Routledge eBooks
- A comparison of women's roles as portrayed in Taiwanese and Chinese magazine print advertisingYichen Yang · 2004 · CSUSB ScholarWorks (California State University, San Bernardino)
- Impacts of culture differences on a brand community – a cross study in sweden, Taiwan and VietnamPhuoc Luong Le, Mai Kieu Phuong Hua · 2013 · Science and Technology Development Journal
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- A Comparative Study on Local Newspaper Advertisements between Korea and China - for the Halla daily newspaper in Jeju island and Hainan daily newspaper in Hainan island김희정 · 2012 · 탐라문화
- How Can You Activate ‘Incongruence’ in ‘Customized Communications’ Through African-American Stereotypes? Measuring ‘Customized Communication Incongruity’ in AdvertisingAnshu Saxena Arora, Jun Wu · 2012 · Journal of Marketing Development and Competitiveness
- Análise da propensão à lealdade, seus antecedentes e consequências em dois grupos culturais distintosTatiana Piccin, Fernanda Lazzari, Roberto Birch Gonçalves, Fábio Verruck · 2019 · Revista Eletrônica do Mestrado Profissional em Administração
- Social identity and language use in digital community developmentJoseph Nathaniel Keller · 2019
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- Mirrors that Illuminate Culture: Koreans’ Cultural Orientation Reflected in Pop Music PreferencesInyeong Lee, Hyekyung Park · 2020 · THE KOREAN JOURNAL OF CULTURE AND SOCIAL ISSUES
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- Improving Consumer Wellbeing with Subtle Interventions to Decision ContextRebecca L. Chae · 2020 · Deep Blue (University of Michigan)
- A Cross-cultural look at Celebrity Sports EndorsementJames Anthony Lee, Edmund Culbreath · 2012
- 브랜드의 시장성과 정보가 브랜드 평가에 미치는 효과Sung Youl Jun, Tae Wook Ju, Do Hyung Kim · 2009 · ASIA MARKETING JOURNAL
- Distinguishing between conformity and compliance - A multi-level approachVera Sarkol · 2009 · Utrecht University Repository (Utrecht University)
- How Does Congruence between Self-Construal and Recommendation Message Affect Product Evaluation?: The Moderating Role of Product ConspicuousnessJi-Min Kang, Nan-Hee Jeong, Se-Bum Park · 2021 · Journal of Channel and Retailing
- Consumers’ Attitudes Toward Mobile CommerceQi-Ying Su, Carl Adams · 2012 · IGI Global eBooks
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- Place Associations in International Branding and Advertising: A Cross-National InvestigationJill Reid · 2014
- Building Brands in Emerging EconomiesSandra Nunez, Raquel Castaño · 2018 · IGI Global eBooks
- The Effectiveness of Financing the Marketing of Small and Medium-Sized Enterprises in Qatar and the Gulf Co-Operation Council (GCC) CountriesMohammed Al-Marri, Said Al-Hasan · 2018 · IGI Global eBooks
- References2019 · Elsevier eBooks
- Web Site Localization PracticesNitish Singh, John E. Spillan, Joseph P. Little · 2011 · IGI Global eBooks
- Buy-o-logy of Indians: A Cultural Model of Studying Consumer BehaviourR. Renu Isidore, C. Joe Arun · 2022 · Journal of Accounting Business and Management (JABM)
- Identifying Social Commerce Visitor's Response Towards Click Through Social Display Ads: The Role of Collective IdentitySeyed Rajab Nikhashemi, Mehdi Taghipoorreyneh · 2022 · SSRN Electronic Journal
- INDIVIDUALISME-KOLLEKTIVISMEDIMENSIE VAN KUL TURELE VARIASIEFrederick Terblanche · 2022 · Communicare Journal for Communication Studies in Africa
- Avoid Offensive Acts by Respecting Human Dignity and Growing Cultural KnowledgeCarrie La Ferle · 2023 · Journal of Media Ethics
- Identidad, género, incertidumbre y orientación a largo/corto plazo en los anuncios británicos y españoles al comienzo de la pandemia de COVID-19Rosa María Pacheco Baldó · 2023 · LFE. Revista de lenguas para fines específicos/Revista de lenguas para fines específicos
- The Cultural AuditCarlos J. Torelli, María A. Rodas · 2024 · Springer eBooks
- Self-Concept Priming and Message Framing As Strategies for Improving Individuals’ Compliance: A Case Study of Bicultural Taxpayers’ Tip ReportingAndrew C. Stuart, Tracey J. Riley, Christine J. Nolder · 2024 · Accounting and the Public Interest