The DOI matches its Crossref record; 17 of the 17 references it cites were found in a registry or an index.
Explaining Consumer Reactions to Corporate Social Responsibility: The Role of Gratitude and Altruistic Values
Open accessAbstract
Although a lot of research establishes consumer reactions to corporate social responsibility (CSR), little is known about the theoretical mechanisms for these reactions. We conduct a field experiment with adult consumers to test the hypothesis that the effects of perceived CSR on consumer reactions are mediated by felt gratitude and moderated by the magnitude of altruistic values held by consumers. Two classes of consumer reactions are considered: intentions to (1) say positive things about the company, and (2) participate in advocacy actions benefiting the company.
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Does Doing Good Always Lead to Doing Better? Consumer Reactions to Corporate Social Responsibility
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Cited by
Hwang, J., & Choi, L. (2020) · Journal of Business Research · doi:10.1016/j.jbusres.2019.01.031 · Cited by 363
From recreation to responsibility: Increasing environmentally responsible behavior in tourism
Su, L., Hsu, M. K., & Boostrom, R. E. (2020) · Journal of Business Research · doi:10.1016/j.jbusres.2018.12.055 · Cited by 283
Grover, K., & Garima (2024) · International Review on Public and Nonprofit Marketing · doi:10.1007/s12208-024-00415-8 · Cited by 5
Metadata
- Authors
- Romani, S., Grappi, S., & Bagozzi, R. P.
- Venue
- Journal of Business Ethics
- Published
- 2012-05-16
- Volume
- 114
- Issue
- 2
- Pages
- 193-206
- ISSN
- 0167-4544 (ISSN-L)
- 1573-0697
- OpenAlex
- W2070308973
- Cited by
- 327
- References
- 17
- FWCI
- 33.48
- Type
- journal article
- Language
- en
- Open access
- green
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Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
