Unravelling customer gratitude: navigating the literature and paving the way forward with the TCCM framework

Grover, Karan; Garima

doi:10.1007/s12208-024-00415-8

Cited by 5Customer Service Quality and LoyaltyService and Product InnovationJob Satisfaction and Organizational Behavior

Unravelling customer gratitude: navigating the literature and paving the way forward with the TCCM framework

Grover, Karan, Garima·2024·International Review on Public and Nonprofit Marketing

DOI 10.1007/s12208-024-00415-8

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Authors: Grover, K., & Garima
Affiliations: O. P. Jindal Global University (IN)
Corresponding author: Grover, Karan
ORCID: Grover, Karan
Garima
Venue: International Review on Public and Nonprofit Marketing
Publisher: Springer Science and Business Media LLC
Published: 2024-08-30
ISSN: 1865-1984 (ISSN-L)
1865-1992
DOI: 10.1007/s12208-024-00415-8
OpenAlex: W4402065140
Cited by: 5
References: 69
Citations by year: 2025: 4 · 2024: 1
FWCI: 2.51
Type: journal article
Language: en
Open access: closed
Licence: www.springernature.com/gp/researchers/text-and-data-mining (tdm)
www.springernature.com/gp/researchers/text-and-data-mining (vor)
Locations: International Review on Public and Nonprofit Marketing (publishedVersion)
RePEc: Research Papers in Economics (submittedVersion)
Topics: Social Sciences › Business, Management and Accounting › Organizational Behavior and Human Resource Management › Customer Service Quality and Loyalty
Social Sciences › Business, Management and Accounting › Marketing › Service and Product Innovation
Social Sciences › Business, Management and Accounting › Organizational Behavior and Human Resource Management › Job Satisfaction and Organizational Behavior
Keywords: customer gratitude, customer relationships, TCCM framework, social exchange theory, customer relationship management, future research directions

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