Effect of temporal spacing between advertising exposures: Evidence from online field experiments
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Cited by
Sorted by citations
Gordon, B. R., Zettelmeyer, F., Bhargava, N., & Chapsky, D. (2019) · Marketing Science · doi:10.1287/mksc.2018.1135 · Cited by 287 · see citing works
Luo, X., Lu, X., & Li, J. (2019) · Information Systems Research · doi:10.1287/isre.2019.0859 · Cited by 87 · see citing works
- Authors
- Sahni, N. S.
- Affiliations
- Stanford University (US)
- Corresponding author
- Sahni, Navdeep S.
- ORCID
- Sahni, Navdeep S.
- Venue
- Quantitative Marketing and Economics
- Published
- 2015-08-26
- Volume
- 13
- Issue
- 3
- Pages
- 203-247
- ISSN
- 1570-7156 (ISSN-L)
- 1573-711X
- OpenAlex
- W2289422949
- Semantic Scholar
- e38b8486f2f08a1b08873e75158a33d5f3b619b6
- Cited by
- 103
- References
- 57
- Citations by year
- 2026: 3 · 2025: 7 · 2024: 7 · 2023: 8 · 2022: 6 · 2021: 6 · 2020: 9 · 2019: 16 · 2018: 8 · 2017: 9 · 2016: 10 · 2015: 7 · 2014: 3 · 2013: 2 · 2012: 2
- FWCI
- 28.15
- Type
- journal article
- Language
- en
- Update notices
- correction (2015-09-26)
- Open access
- closed
- Licence
- www.springer.com/tdm (tdm)
- Locations
- Quantitative Marketing and Economics (publishedVersion)
- RePEc: Research Papers in Economics (submittedVersion)
- Topics
- Social Sciences › Business, Management and Accounting › Marketing › Consumer Market Behavior and Pricing
- Social Sciences › Business, Management and Accounting › Marketing › Marketing and Advertising Strategies
- Social Sciences › Sociology and Political Science › Digital Marketing and Social Media
- Keywords
- advertising exposure, purchase probability, advertising effectiveness, memory-based models, counterfactual simulation, online field experiment
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