User generated content: the use of blogs for tourism organisations and tourism consumers

Akehurst, Gary

doi:10.1007/s11628-008-0054-2

Cited by 422Digital Marketing and Social MediaDiverse Aspects of Tourism ResearchWeb and Library Services

User generated content: the use of blogs for tourism organisations and tourism consumers

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Akehurst, Gary·2009·Service Business

DOI 10.1007/s11628-008-0054-2

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Abstract

As the World Wide Web has developed considerable bargaining power has been transferred from suppliers to consumers; there is a real need to improve market intelligence and market research for private and public tourism organisations and facilitate timely consumer decision making. This article explores the development of user generated content and specifically the use of web logs or blogs. Tourism organisations cannot afford to ignore the development of user generated content, peer-to-peer web applications and virtual communities. A recent survey found that consumers trusted more websites with reviews than professional guides and travel agencies and far from being an irrelevance, blogs are often perceived to be more credible and trustworthy than traditional marketing communications. But there is a problem: given the sheer number of possibly relevant travel blogs there is a need to locate, extract and interpret blog content and this has proven so far to be time consuming, exhausting and costly, thus negating the relative value of the information obtained. A way forward may be the use of artificial intelligence and “opinion mining” or a blog visualisation system.

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The overall credibility of blogs and online social media compared to traditional WOM is relatively high.
“Whilst personal advice often ranks as the most influential source of pre-trip decision making, the overall credibility of blogs and online social media compared to that of traditional WOM is relatively high (Akehurst, 2009).”
From Sentiment Analysis in Tourism: Capitalizing on Big Data (2019) · cites this paper as Akehurst, 2009

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Authors: Akehurst, G.
Affiliations: Erasmus University Rotterdam (NL)
Corresponding author: Akehurst, Gary
Venue: Service Business
Publisher: Springer Science and Business Media LLC
Published: 2008-12-11
Volume: 3
Issue: 1
Pages: 51-61
ISSN: 1862-8508 (ISSN-L)
1862-8516
DOI: 10.1007/s11628-008-0054-2
OpenAlex: W2069664012
Cited by: 422
References: 40
Citations by year: 2026: 14 · 2025: 9 · 2024: 17 · 2023: 21 · 2022: 25 · 2021: 40 · 2020: 36 · 2019: 38 · 2018: 27 · 2017: 37 · 2016: 26 · 2015: 40 · 2014: 29 · 2013: 20 · 2012: 19
FWCI: 27.78
Type: journal article
Language: en
Open access: hybrid
doi.org
Licence: cc-by-nc
Locations: Service Business (publishedVersion, cc-by-nc)
RePEc: Research Papers in Economics (submittedVersion)
Topics: Social Sciences › Sociology and Political Science › Digital Marketing and Social Media
Social Sciences › Sociology and Political Science › Diverse Aspects of Tourism Research
Physical Sciences › Computer Science › Information Systems › Web and Library Services
Keywords: user-generated content, blogs, tourism organizations, tourism consumers, online reviews, consumer trust, market intelligence, online communities, sentiment analysis, artificial intelligence, purchase decision

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User generated content: the use of blogs for tourism organisations and tourism consumers

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