The DOI matches its Crossref record; 9 of the 9 references it cites were found in a registry or an index.
Achieving relationship marketing effectiveness in business-to-business exchanges
Overview
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Citations
Cites
Firm Resources and Sustained Competitive Advantage
Barney, J. (1991) · Journal of Management · doi:10.1177/014920639101700108 · Cited by 48,334
The commitment-trust theory of relationship marketing
Morgan, R. M., & Hunt, S. D. (1994) · Journal of Marketing · doi:10.1177/002224299405800302 · Cited by 22,355
Developing buyer-seller relationships
Dwyer, F. R., Schurr, P. H., & Oh, S. (1987) · Journal of Marketing · doi:10.1177/002224298705100202 · Cited by 9,139
An Examination of the Nature of Trust in Buyer-Seller Relationships
Doney, P. M., & Cannon, J. P. (1997) · Journal of Marketing · doi:10.2307/1251829 · Cited by 6,822
Determinants of Long-Term Orientation in Buyer-Seller Relationships
Ganesan, S. (1994) · Journal of Marketing · doi:10.1177/002224299405800201 · Cited by 6,741
Relationship Quality in Services Selling: An Interpersonal Influence Perspective
Crosby, L. A., Evans, K. R., & Cowles, D. (1990) · Journal of Marketing · doi:10.1177/002224299005400306 · Cited by 4,763
Self-citationRepresenting and Testing Organizational Theories: A Holistic Construal
Bagozzi, R. P., & Phillips, L. W. (1982) · Administrative Science Quarterly · doi:10.2307/2392322 · Cited by 2,064
Reinartz, W. J., & Kumar, V. (2000) · Journal of Marketing · doi:10.1509/jmkg.64.4.17.18077 · Cited by 1,364
Customer Loyalty to Whom? Managing the Benefits and Risks of Salesperson-Owned Loyalty
Palmatier, R. W., Scheer, L. K., & Steenkamp, J.-B. E. M. (2007) · Journal of Marketing Research · doi:10.1509/jmkr.44.2.185 · Cited by 555 · cited 2×
“If the χ(2) of the free model is significantly lower than that of the constrained model and the direction of the moderation matches our prediction, we obtain support for the hypothesis (De Wulf et al. 2001; Palmatier et al. 2007).”
Self-citation
Cited by
Building, measuring, and profiting from customer loyalty
Watson, G. F., Beck, J. T., Henderson, C. M., & Palmatier, R. W. (2015) · Journal of the Academy of Marketing Science · doi:10.1007/s11747-015-0439-4 · Cited by 375
Self-citationNetworking capability in business relationships — Concept and scale development
Mitrega, M., Forkmann, S., Ramos, C., & Henneberg, S. C. (2012) · Industrial Marketing Management · doi:10.1016/j.indmarman.2012.06.002 · Cited by 263
Han, J., & Chen, H. (2022) · International Hospitality Review · doi:10.1108/ihr-11-2020-0069 · Cited by 104
Transformational leadership effects on salespeople’s attitudes, striving, and performance
Gao, R. (. R., Murphy, W. H., & Anderson, R. E. (2020) · Journal of Business Research · doi:10.1016/j.jbusres.2020.01.023 · Cited by 98
Metadata
- Authors
- Palmatier, R. W., Scheer, L. K., Evans, K. R., & Arnold, T. J.
- Venue
- Journal of the Academy of Marketing Science
- Published
- 2007-10-25
- Volume
- 36
- Issue
- 2
- Pages
- 174-190
- ISSN
- 0092-0703 (ISSN-L)
- 1552-7824
- OpenAlex
- W2137276702
- Cited by
- 226
- References
- 9
- FWCI
- 9.61
- Type
- journal article
- Language
- en
- Open access
- closed
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Registry, retraction, Cites and statistics results are computed, not judged, with one exception: a printed reference that no index lists is read once by a model before it counts as a citation error. Claims are extracted by a model and kept only when their quote appears verbatim in the text; each cited source is then checked, with a model’s help, for whether it says what the claim relies on. Those verdicts can be wrong — read the claim’s quote and the cited source before relying on one.
Statistics and arithmetic are recomputed, not judged.
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How to cite
Cite CoChat for the checks on this page, and the paper for its own findings.
- This page
- CoChat. (2026). Citation check: Achieving relationship marketing effectiveness in business-to-business exchanges. https://app.cochat.ai/papers/10.1007/s11747-007-0078-5
- The paper
- Palmatier, R. W., Scheer, L. K., Evans, K. R., & Arnold, T. J. (2008). Achieving relationship marketing effectiveness in business-to-business exchanges. Journal of the Academy of Marketing Science. https://doi.org/10.1007/s11747-007-0078-5
Data sources
Bibliographic data: Semantic Scholar, OpenAlex, Crossref.
Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
