The DOI matches its Crossref record; 12 of the 12 references it cites were found in a registry or an index.
Green marketing strategies: an examination of stakeholders and the opportunities they present
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Citations
Cites
Toward a New Conception of the Environment-Competitiveness Relationship
Porter, M. E., & Linde, C. V. D. (1995) · Journal of Economic Perspectives · doi:10.1257/jep.9.4.97 · Cited by 13,365
Does Doing Good Always Lead to Doing Better? Consumer Reactions to Corporate Social Responsibility
Sen, S., & Bhattacharya, C. B. (2001) · Journal of Marketing Research · doi:10.1509/jmkr.38.2.225.18838 · Cited by 4,659
Hurley, R. F., & Hult, G. T. M. (1998) · Journal of Marketing · doi:10.1177/002224299806200303 · Cited by 3,971
Corporate Social Responsibility, Customer Satisfaction, and Market Value
Luo, X., & Bhattacharya, C. B. (2006) · Journal of Marketing · doi:10.1509/jmkg.70.4.001 · Cited by 3,439
A Room with a Viewpoint: Using Social Norms to Motivate Environmental Conservation in Hotels
Goldstein, N. J., Cialdini, R. B., & Griskevicius, V. (2008) · Journal of Consumer Research · doi:10.1086/586910 · Cited by 3,409
Building Corporate Associations: Consumer Attributions for Corporate Socially Responsible Programs
Ellen, P. S. (2006) · Journal of the Academy of Marketing Science · doi:10.1177/0092070305284976 · Cited by 1,591 · cited 1×
“, what the firm is known for) (Ellen et al. 2006).”
BackgroundReliability of Nominal Data Based on Qualitative Judgments
Perreault, W. D., & Leigh, L. E. (1989) · Journal of Marketing Research · doi:10.2307/3172601 · Cited by 1,575
Wagner, T., Lutz, R. J., & Weitz, B. A. (2009) · Journal of Marketing · doi:10.1509/jmkg.73.6.77 · Cited by 1,339 · cited 1×
“When examining socially-responsible messages, research suggests corporate hypocrisy after a firm has deployed said messages is very detrimental (Wagner et al. 2009).”
BackgroundA Content Analysis of Environmental Advertising Claims: A Matrix Method Approach
Carlson, L., Grove, S. J., & Kangun, N. (1993) · Journal of Advertising · doi:10.1080/00913367.1993.10673409 · Cited by 602 · cited 1×
“In addition, a lack of green credibility, along with consumer cynicism and confusion, are issues associated with green marketing strategies (Carlson et al. 1993; Davis 1993).”
BackgroundSupply Chain Specific? Understanding the Patchy Success of Ethical Sourcing Initiatives
Roberts, S. (2003) · Journal of Business Ethics · doi:10.1023/a:1023395631811 · Cited by 472
Cited by
Against the Green: A Multi-method Examination of the Barriers to Green Consumption
Gleim, M. R., Smith, J. S., Andrews, D., & Cronin, J. J. (2013) · Journal of Retailing · doi:10.1016/j.jretai.2012.10.001 · Cited by 1,048
Self-citationNyilasy, G., Gangadharbatla, H., & Paladino, A. (2014) · Journal of Business Ethics · doi:10.1007/s10551-013-1944-3 · Cited by 815
Willingness to pay more for green products: A critical challenge for Gen Z
Gomes, S., Lopes, J. M., & Nogueira, S. (2023) · Journal of Cleaner Production · doi:10.1016/j.jclepro.2023.136092 · Cited by 369
Making Green Stuff? Effects of Corporate Greenwashing on Consumers
De Jong, M. D. T., Harkink, K. M., & Barth, S. (2018) · Journal of Business and Technical Communication · doi:10.1177/1050651917729863 · Cited by 249
Effects of green brand on green purchase intention
Huang, Y.-C., Yang, M., & Wang, Y.-C. (2014) · Marketing Intelligence & Planning · doi:10.1108/mip-10-2012-0105 · Cited by 238
Metadata
- Authors
- Cronin, J. J., Smith, J. S., Gleim, M. R., Ramirez, E., & Martinez, J. D.
- Venue
- Journal of the Academy of Marketing Science
- Published
- 2010-10-06
- Volume
- 39
- Issue
- 1
- Pages
- 158-174
- ISSN
- 0092-0703 (ISSN-L)
- 1552-7824
- OpenAlex
- W2029636862
- Cited by
- 752
- References
- 12
- FWCI
- 55.80
- Type
- journal article
- Language
- en
- Open access
- closed
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How to cite
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- This page
- CoChat. (2026). Citation check: Green marketing strategies: an examination of stakeholders and the opportunities they present. https://app.cochat.ai/papers/10.1007/s11747-010-0227-0
- The paper
- Cronin, J. J., Smith, J. S., Gleim, M. R., Ramirez, E., & Martinez, J. D. (2011). Green marketing strategies: an examination of stakeholders and the opportunities they present. Journal of the Academy of Marketing Science. https://doi.org/10.1007/s11747-010-0227-0
Data sources
Bibliographic data: Semantic Scholar, OpenAlex, Crossref.
Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
