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Cited by 255Digital Marketing and Social MediaMarketing and Advertising StrategiesConsumer Market Behavior and Pricing

The DOI matches its Crossref record; 36 of the 38 references it cites were found in a registry or an index.

Paths to and off purchase: quantifying the impact of traditional marketing and online consumer activity

Srinivasan, Shuba, Rutz, Oliver J., Pauwels, Koen·2016·Journal of the Academy of Marketing Science
DOI 10.1007/s11747-015-0431-z
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Crossref · 10.1007/s11747-015-0431-z

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Citations

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Research works printed but not linked: 4

  1. Ambler, T. (2003). Marketing and the bottom line. Harlow: Prentice Hall.
  2. Comscore (2014). http://www.comscore.com/Insights/Press-Releases/2014/3/comScore-Releases-February-2014-U.S.-Search-Engine-Rankings . Accessed Nov 2014.
  3. Court, D., Elzinga, D., Mulder, S., &Vetvik, O.J. (2009). The Consumer Decision Journey. McKinsey Quarterly, June.
  4. Kotler, P., & Keller, K. (2012). Marketing management (14th ed.). Upper Saddle: Pearson Prentice-Hall.

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Metadata

Authors
Srinivasan, S., Rutz, O. J., & Pauwels, K.
Affiliations
  • Boston University (US)
  • University of Washington (US)
  • Özyeğin University (TR)
Corresponding author
Rutz, Oliver J.
ORCID
Venue
Journal of the Academy of Marketing Science
Publisher
Springer Science and Business Media LLC
Published
2015-03-14
Volume
44
Issue
4
Pages
440-453
ISSN
  • 0092-0703 (ISSN-L)
  • 1552-7824
DOI
10.1007/s11747-015-0431-z
OpenAlex
W2021128188
Cited by
255
References
38
Citations by year
2026: 10 · 2025: 24 · 2024: 28 · 2023: 27 · 2022: 18 · 2021: 34 · 2020: 39 · 2019: 18 · 2018: 24 · 2017: 18 · 2016: 12 · 2015: 3
FWCI
58.50
Type
journal article
Language
en
Open access
closed
Licence
www.springer.com/tdm (tdm)
Locations
  • Journal of the Academy of Marketing Science (publishedVersion)
  • RePEc: Research Papers in Economics (submittedVersion)
  • eResearch@Ozyegin (submittedVersion)
Topics
  • Social Sciences › Business, Management and Accounting › Marketing › Digital Marketing and Social Media
  • Social Sciences › Business, Management and Accounting › Marketing › Marketing and Advertising Strategies
  • Social Sciences › Business, Management and Accounting › Marketing › Consumer Market Behavior and Pricing
Keywords
path to purchase, earned media, owned media, paid media, customer engagement, search engine advertising, marketing mix, price, advertising, distribution, fast-moving consumer goods, low-involvement products, sales drivers, consumer behavior

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