Pauwels, Koen

Improving Consumer Mindset Metrics and Shareholder Value through Social Media: The Different Roles of Owned and Earned Media

Colicev, A., Malshe, A., Pauwels, K., & O'Connor, P. (2018) · Journal of Marketing

Digital Marketing and Social MediaMarketing and Advertising Strategies

Cited by 370

Dashboards as a Service: Why, What, How, and What Research Is Needed?

Pauwels, K., Ambler, T., Clark, B. H., LaPointe, P., Reibstein, D., Skiera, B., Wierenga, B., & Wiesel, T. (2009) · Journal of Service Research

Big Data and Business IntelligenceAccounting and Organizational Management

Cited by 257

Paths to and off purchase: quantifying the impact of traditional marketing and online consumer activity

Srinivasan, S., Rutz, O. J., & Pauwels, K. (2016) · Journal of the Academy of Marketing Science

Digital Marketing and Social MediaMarketing and Advertising Strategies

Cited by 255

Practice Prize Paper—Marketing's Profit Impact: Quantifying Online and Off-line Funnel Progression

Wiesel, T., Pauwels, K., & Arts, J. (2011) · Marketing Science

Marketing and Advertising StrategiesDigital Marketing and Social Media

Cited by 207

Do display ads influence search? Attribution and dynamics in online advertising

Kireyev, P., Pauwels, K., & Gupta, S. (2016) · International Journal of Research in Marketing

Digital Marketing and Social MediaConsumer Market Behavior and Pricing

Cited by 173

Artificial Intelligence Serving Decision-Making in Marketing

Cloarec, J., Macé, S., & Pauwels, K. (2024) · Décisions Marketing

Artificial Intelligence ApplicationsAI in Service Interactions

Cited by 1