Characterizing user engagement with health app data: a data mining approach
Open accessAbstract
The use of mobile health applications (apps) especially in the area of lifestyle behaviors has increased, thus providing unprecedented opportunities to develop health programs that can engage people in real-time and in the real-world. Yet, relatively little is known about which factors relate to the engagement of commercially available apps for health behaviors. This exploratory study examined behavioral engagement with a weight loss app, Lose It! and characterized higher versus lower engaged groups. Cross-sectional, anonymized data from Lose It! were analyzed (n = 12,427,196). This dataset was randomly split into 24 subsamples and three were used for this study (total n = 1,011,008). Classification and regression tree methods were used to identify subgroups of user engagement with one subsample, and descriptive analyses were conducted to examine other group characteristics associated with engagement. Data mining validation methods were conducted with two separate subsamples. On average, users engaged with the app for 29 days. Six unique subgroups were identified, and engagement for each subgroup varied, ranging from 3.5 to 172 days. Highly engaged subgroups were primarily distinguished by the customization of diet and exercise. Those less engaged were distinguished by weigh-ins and the customization of diet. Results were replicated in further analyses. Commercially-developed apps can reach large segments of the population, and data from these apps can provide insights into important app features that may aid in user engagement. Getting users to engage with a mobile health app is critical to the success of apps and interventions that are focused on health behavior change.
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Being younger than 44 years was associated with a higher level of uptake and engagement than older adults.
“Being younger than 44 years was associated with a higher level of uptake and engagement [38,41,42,44,49,53,55,63,64] than older adults.”
From Influences on the Uptake of and Engagement With Health and Well-Being Smartphone Apps: Systematic Review (2020) · cites this paper as [63]
The Limitations section (page unavailable) reports that app users were younger on average than a nationally representative sample, and Data preparation notes that adults aged 65 and older are less likely to use health-related smartphone apps. These passages offer some support for greater uptake among younger people, but the paper does not establish a cutoff of 44 years or show that people below it had higher engagement than older adults. (LLM, conf=0.82)
Experimental — accuracy not yet measuredApps were more frequently downloaded by women than men, with the percentage ranging from 59% to 74%.
“Apps were more frequently downloaded by women than men, with the percentage ranging from 59% to 74% [38,41,49,53,55,63], although 1 study found that being male was associated with using an app to manage alcohol consumption [65].”
From Influences on the Uptake of and Engagement With Health and Well-Being Smartphone Apps: Systematic Review (2020) · cites this paper as [63]
The Results state that most app users were women, and the Limitations report that women made up 75% of the app sample. This supports the female-majority point, but the paper measures app users rather than downloads and its reported percentage falls outside the cited 59%–74% range. Page numbers are unavailable in our copy. (LLM, conf=0.86)
Experimental — accuracy not yet measuredA large study found that 30% of the most frequently engaged group customized the app more (eg, uploaded pictures) than the least engaged group (2%).
“Furthermore, a large study found that 30% of the most frequently engaged group customized the app more, for example, uploaded pictures, than the least engaged group (2%) [63].”
From Influences on the Uptake of and Engagement With Health and Well-Being Smartphone Apps: Systematic Review (2020) · cites this paper as [63]
Studies of over 1 million participants showed that power users demonstrated the greatest weight loss.
“Weight loss was the subject of other studies of over 1 million participants [129], which showed that power users demonstrated the greatest weight loss.”
From Human-centred artificial intelligence for mobile health sensing: challenges and opportunities (2023) · cites this paper as [129]
The longest reviewed observational study conducted by Serrano et al was 7 years long with over 1 million participants.
“The longest reviewed observational study conducted by Serrano et al was 7 years long with over 1 million participants [34].”
From A Library of Analytic Indicators to Evaluate Effective Engagement with Consumer mHealth Apps for Chronic Conditions: Scoping Review (2019) · cites this paper as [34]
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- Authors
- Serrano, K. J., Coa, K. I., Yu, M., Wolff-Hughes, D. L., & Atienza, A. A.
- Affiliations
- National Institutes of Health (US)
- ICF International (United States) (US)
- Corresponding author
- Serrano, Katrina J.
- Venue
- Translational Behavioral Medicine
- Publisher
- Oxford University Press (OUP)
- Published
- 2017-06
- Volume
- 7
- Issue
- 2
- Pages
- 277-285
- ISSN
- 1613-9860 (ISSN-L)
- 1869-6716
- PMC
- PMC5526821
- OpenAlex
- W2670643325
- Cited by
- 67
- References
- 26
- Citations by year
- 2026: 2 · 2025: 6 · 2024: 6 · 2023: 5 · 2022: 12 · 2021: 16 · 2020: 4 · 2019: 6 · 2018: 9 · 2017: 1
- FWCI
- 8.87
- Type
- journal article
- Language
- en
- Open access
- bronze
- doi.org
- Locations
- Translational Behavioral Medicine (publishedVersion)
- Europe PMC (PubMed Central) (publishedVersion)
- PubMed Central (publishedVersion)
- PubMed (publishedVersion)
- Topics
- Health Sciences › Health Professions › General Health Professions › Mobile Health and mHealth Applications
- Social Sciences › Psychology › Applied Psychology › Digital Mental Health Interventions
- Physical Sciences › Computer Science › Human-Computer Interaction › Innovative Human-Technology Interaction
- Keywords
- mobile health apps, user engagement, weight loss apps, lifestyle modification, app usage patterns, weigh-in
- MeSH terms
- Smartphone, Adolescent, Adult, Aged, Cross-Sectional Studies, Female, Humans, Male, Middle Aged, Patient Participation, Health Behavior, Telemedicine, Young Adult, Data Mining, Self Report, Weight Reduction Programs, Mobile Applications
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