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Adult preferences for infantile facial features: An ethological approach
Abstract
In 1943 Konrad Lorenz postulated that certain infantile cues served as releasers for caretaking behaviour in human adults. This study is an attempt to confirm this hypothesis and to identify relevant cues. The stimuli studied were variations in facial features, and the responses were ratings of the attractiveness of the resultant infant faces. Parametric variations of eye height, eye width, eye height and width, iris size, and vertical variations in feature position (all presented in full-face drawings) were tested for their effect on the ratings, and highly significant preferences for particular stimuli were found. In general these preferences are consistent across a wide variety of environmental factors such as social class and experience with children. These findings are consistent with an ethological interpretation of the data.
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“Baby faces showing these features are commonly described as cute or attractive (Sternglanz et al., 1977).”
From Back to basics: A re-evaluation of the relevance of imprinting in the genesis of Bowlby’s attachment theory (2022) · cites this paper as Sternglanz et al., 1977
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“…as large eyes, small noses, and LSsugiyama-buss_c09CEforrequests.doc Page 17 of 17 rounded head are attractive to parents and others (Alley, 1983; Sternglanz et|nb|al., 1977; Zebrowitz, 1997), and parents of attractive infants are more attentive and affectionate toward them (Hildebrandt &…”
BackgroundPaedomorphic Facial Expressions Give Dogs a Selective Advantage
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ResultHead shape and the perception of cuteness.
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“The images were chosen to portray either infant features, as described by Lorenz (1943, 1950 ⁄ 1971) and subsequently by Sternglanz et al. (1977), or alternatively an absence of infant features.”
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“However, to date there have been few empirical attempts to assess adults’ reactions to the infant’s physical appearance (Sternglanz et al., 1977), or to link “babyishness” to any of the behaviours Bowlby considers to be crucial for the organization of the attachment relationship.”
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Children's Expression of Emotion in Song
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“Previous research has shown that infant faces elicit positive feelings from adults (Hildebrandt and Fitzgerald 1979; Sternglanz et al. 1975).”
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“Sternglanz et al. (1977) found that in schematic faces, increased eye and forehead size and smaller chin sizes were perceived as cuter than the more mature looking reverses.”
BackgroundResultThe influence of the fear facial expression on prosocial responding
Marsh, A. A., & Ambady, N. (2007) · Cognition & Emotion · doi:10.1080/02699930600652234 · Cited by 129
“It is believed that mimicking infantile cues is an effective elicitor of prosocial behaviour because of what Lorenz (1963; cf. Sternglanz, Gray, & Murakami, 1977 ) called a kindenschema, which translates literally to ‘‘child pattern’’, and signifies a babyish or neotenous appearance.”
BackgroundSimple geometric shapes are implicitly associated with affective value
Larson, C. L., Aronoff, J., & Steuer, E. L. (2011) · Motivation and Emotion · doi:10.1007/s11031-011-9249-2 · Cited by 117
“The basis for the preference for curved or rounded contours is robustly demonstrated by a long line of research demonstrating preference for a babyface (Sternglanz et al. 1977; Zebrowitz 1997), and that more juvenile facial features increase bonding and attachment (Hildebrandt and Fitzgerald 1983).”
BackgroundThe human and animal baby schema effect: correlates of individual differences.
Lehmann, V., Huis in‘t Veld, E. M. J., & Vingerhoets, A. J. J. M. (2013) · Behavioural Processes · doi:10.1016/j.beproc.2013.01.001 · Cited by 114
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BackgroundResultAdults' Responses to Infants Varying in Appearance of Age and Attractiveness
Ritter, J. M., Casey, R. J., & Langlois, J. H. (1991) · Child Development · doi:10.1111/j.1467-8624.1991.tb01515.x · Cited by 97
Growth-Produced Changes in Body Shape and Size as Determinants of Perceived Age and Adult Caregiving
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“Lorenz's suggestion has received some experimental support (Gardner & Wallach 1965; Fullard & Reiling 1976; Sternglanz et al. 1977).”
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“There is a close relationship between the strength of baby schema and the degree of perceived cuteness; non-babyish features were perceived to be less cute than prototypically babyish features (Alley 1981; Sternglanz et al. 1977; Hildebrandt and Fitzgerald 1979).”
Affective responses as guides to category-based inferences
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“For example, there exists a body of evidence suggesting that the strength of an individual's attraction to babies is highly dependent upon the shape of the baby's face and the configuration of facial features (Hildebrandt & Fitzgerald, 1979; Sternglanz, Gray, & Murakami, 1977 ).”
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A review of infants’ and children’s facial cues’ influence on adults’ perceptions and behaviors.
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Attentional bias toward infant faces – Review of the adaptive and clinical relevance
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“…asked to judge the relative attractiveness of paired presentations of the same photographs (Geldart et al. , 1999) and adults asked to rate the attractiveness of drawings of infants' faces (Maier, Holmes, Slaymaker & Reich, 1984; Hildebrandt & Fitzgerald, 1979; Sternglanz, Gray & Murakami, 1977).”
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The survival of the cutest: who's responsible for the evolution of the teddy bear?
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Lobmaier, J. S., Probst, F., Perrett, D. I., & Heinrichs, M. (2015) · Hormones and Behavior · doi:10.1016/j.yhbeh.2015.02.001 · Cited by 50
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“…of faces with larger eyes as more attractive than faces with smaller eyes, and this is true across faces of different ages (infants, adults), gender, and race (Sternglanz et al 1977; McArthur and Apatow 1983/1984; Keating 1985; McArthur and Berry 1987; McKelvie 1993; Paunonen et al 1999).”
BackgroundMothers' responses to infant physical appearance
Hildebrandt, K. A., & Fitzgerald, H. E. (1981) · Infant Mental Health Journal · doi:10.1002/1097-0355(198121)2:1 · Cited by 43
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Exploring the morphological and emotional correlates of infant cuteness
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Personal messages reduce vandalism and theft of unattended scientific equipment
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“Caucasian adults rated drawings of infants' faces with features at a medium height as most attractive and those with features at a high height as least attractive (Sternglanz et al 1977).”
BackgroundChildren's Preferences for Infantile Features in Dogs and Cats
Borgi, M., & Cirulli, F. (2013) · PsycEXTRA Dataset · doi:10.1037/e634302013-002 · Cited by 33
“…also appear more motivated to exhibit nurturing behaviour towards infants than men (Alley, 1983a,b; Berman, 1980; Feldman et al., 1977; Glocker et al., 2009a; Hildebrandt & Fitzgerald, 1979; Lobmaier et al., 2010; Maestripieri & Pelka, 2002; Sprengelmeyer et al., 2009; Sternglanz et al., 1977).”
BackgroundInfluentialAre newborns' faces less appealing?
Franklin, P., Volk, A. A., & Wong, I. (2018) · Evolution and Human Behavior · doi:10.1016/j.evolhumbehav.2018.01.003 · Cited by 33
Anna, S. A. T. O., Koda, H., Lemasson, A., Nagumo, S., & Masataka, N. (2012) · PLoS ONE · doi:10.1371/journal.pone.0038387 · Cited by 29
“Several empirical psychological [26,27,28,29,30,31,44,45,46,47,48,49], endocrinological [50,51], and neuroimaging studies [43,52] have supported his ideas.”
BackgroundThat brachycephalic look: Infant-like facial appearance in short-muzzled dog breeds
Paul, E. S., Packer, R. M. A., McGreevy, P. D., Coombe, E., Mendl, E., & Neville, V. (2023) · Animal Welfare · doi:10.1017/awf.2022.6 · Cited by 27
“…‘ kindchenschema ’ and their effects on adult observers has focused on the coronal plane of the head (fronto-facial features: Fullard & Reiling 1976; Sternglanz et al. 1977; Hildebrandt & Fitzgerald 1979; Alley 1981; Berry & McArthur 1985; McKelvie 1993; Brosch et al. 2007; Glocker et al. 2009;…”
BackgroundAge-Related Changes in Body Proportions, Body Size, and Perceived Cuteness
Alley, T. R. (1983) · Perceptual and Motor Skills · doi:10.2466/pms.1983.56.2.615 · Cited by 28
“While several previous studies using photographs or drawings have provided evidence of the power of infantile morphology to elicit positive affective responses in adults (1, 4, 6, 11, 16, 20, 30), these studies have been concerned only with craniofacial characteristics.”
ResultTHE FACE AND SOCIAL ATTRIBUTION
Shepherd, J. (1989) · Elsevier eBooks · doi:10.1016/b978-0-444-87143-5.50024-x · Cited by 28
Preferences of female rhesus monkeys (Macaca Mulatta) for infantile coloration
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Children’s Preferences for Infantile Features in Dogs and Cats
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The effect of infant fetal alcohol syndrome facial features on adoption preference
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“In agreement with previous studies (Hildebrandt and Fitzgerald 1979; Kelley et al. 1996; Sternglanz et al. 1975 ), ratings of infant attractiveness seem to be positively related to the degree of facial averageness, and negatively related to deformities.”
BackgroundResultInfluentialChanges in Responsiveness to Babies during Adolescence
Feldman, S. S., & Nash, S. C. (1979) · Child Development · doi:10.1111/j.1467-8624.1979.tb02453.x · Cited by 25
The other-race effect does not apply to infant faces: An ERP attentional study
Proverbio, A. M., & Gabriele, V. D. (2017) · Neuropsychologia · doi:10.1016/j.neuropsychologia.2017.03.028 · Cited by 23
“Indeed, the whole set of paedomorphic characteristics typical of an infantile face called “ baby schema ” includes a round face, high forehead, big eyes, small nose and mouth, chubby cheeks, and a large head as compared to the baby's shoulder (Lorenz, 1971; Sternglanz et al., 1977).”
Robledo, J.-P., Cross, I., Boada-Bayona, L., & Demogeot, N. (2022) · Frontiers in Psychology · doi:10.3389/fpsyg.2022.1033746 · Cited by 22
“Baby faces showing these features are commonly described as cute or attractive (Sternglanz et al., 1977).”
BackgroundBognár, Z., & Kubinyi, E. (2023) · Applied Animal Behaviour Science · doi:10.1016/j.applanim.2023.105948 · Cited by 21
Löwenbrück, F., & Heß, U. (2021) · Biological Psychology · doi:10.1016/j.biopsycho.2021.108120 · Cited by 23
STEREOTYPING IN PERCEPTION OF ATTRACTIVENESS, AGE, AND GENDER IN SCHEMATIC FACES
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A comparison of evolutionary and environmental theories of erotic response part II: Empirical arenas
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People's perception of brachycephalic breeds and breed-related welfare problems in Germany
Steinert, K., Kühne, F., Krämer, M., & Hackbarth, H. (2019) · Journal of Veterinary Behavior · doi:10.1016/j.jveb.2019.06.006 · Cited by 19
Chimpanzees, but not bonobos, attend more to infant than adult conspecifics
Kawaguchi, Y., Kano, F., & Tomonaga, M. (2019) · Animal Behaviour · doi:10.1016/j.anbehav.2019.06.014 · Cited by 19
Responsiveness to babies: Life-situation specific sex differences in adulthood
Nash, S. C., & Feldman, S. S. (1980) · Sex Roles · doi:10.1007/bf00287495 · Cited by 19
Are Brachycephalic Dogs Really Cute? Evidence from Online Descriptions
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“eyes contribute to the cute effect (e.g., Hildebrandt & Fitzgerald, 1979; Sternglanz et al., 1977), although this finding has not been universal (e.”
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Approaches to Goldie: A Field Study of Human Approach Responses to Canine Juvenescence
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Colour matters more than shape for chimpanzees’ recognition of developmental face changes
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Effects of Feature Variations on Attributions for Schematic Faces
McKelvie, S. J. (1993) · Psychological Reports · doi:10.2466/pr0.1993.73.1.275 · Cited by 17
Finka, L. R., Luna, S. P. L., Mills, D. S., & Farnworth, M. J. (2020) · Frontiers in Veterinary Science · doi:10.3389/fvets.2020.606848 · Cited by 17
“In accordance with the concept of certain facial features being more attractive because they elicit care-giving behavior (33, 34), for brachycephalic cats, our findings imply that this may extend beyond a paedomorphic appearance, to include features associated with pain expression.”
BackgroundSome Attractiveness Parameters from Birth to Four Years
Horvath, T., Szmigelsky, L., & Fenton, L. A. (1987) · Perceptual and Motor Skills · doi:10.2466/pms.1987.64.3c.1243 · Cited by 17
Volk, A. A. (2009) · Journal of Evolutionary Psychology · doi:10.1556/jep.7.2009.3.3 · Cited by 16
Ethological Approaches to Nonverbal Communication
Camras, L. A. (1982) · Springer eBooks · doi:10.1007/978-1-4757-1761-7_1 · Cited by 16
Kawaguchi, Y., Nakamura, K., Tajima, T., & Waller, B. M. (2023) · Scientific Reports · doi:10.1038/s41598-023-31731-4 · Cited by 19
Brachycephalic ocular syndrome in dogs
Nutbrown-Hughes, D. (2021) · Companion animal · doi:10.12968/coan.2020.0056 · Cited by 16
Metadata
- Authors
- Sternglanz, S. H., Gray, J. L., & Murakami, M.
- Affiliations
- Stony Brook University (US)
- Venue
- Animal Behaviour
- Publisher
- Elsevier BV
- Published
- 1977-02
- Volume
- 25
- Issue
- 1
- Pages
- 108-115
- ISSN
- 0003-3472 (ISSN-L)
- OpenAlex
- W1978701032
- Cited by
- 180
- References
- 9
- Citations by year
- 2026: 4 · 2025: 4 · 2024: 6 · 2023: 8 · 2022: 9 · 2021: 9 · 2020: 7 · 2019: 3 · 2018: 3 · 2017: 5 · 2016: 5 · 2015: 12 · 2014: 3 · 2013: 7 · 2012: 3
- FWCI
- 5.06
- Type
- journal article
- Language
- en
- Open access
- closed
- Locations
- Animal Behaviour (publishedVersion)
- PubMed (publishedVersion)
- Topics
- Social Sciences › Psychology › Experimental and Cognitive Psychology › Evolutionary Psychology and Human Behavior
- Life Sciences › Neuroscience › Cognitive Neuroscience › Face Recognition and Perception
- Life Sciences › Agricultural and Biological Sciences › Ecology, Evolution, Behavior and Systematics › Animal Behavior and Reproduction
- Keywords
- facial attractiveness, Konrad Lorenz, ethology, eye height, eye width, social class
- MeSH terms
- Adult, Cues, Facial Expression, Humans, Infant, Interpersonal Relations, Sex Factors
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