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The Hidden Costs of Accelerated Product Development
Abstract
Rarely has a strategic management option captured American industry as has the thrust of accelerated product development. When accompanied by the goals of lowered cost and increased new product quality, it seems almost unstoppable. However, industry may have been swept up in the enthusiasm. Any strategic option so tempting (with long lists of advantages and no suggested limitations) needs to be viewed critically. Merle Crawford reveals several “hidden costs” of accelerated development. He does not oppose the new strategy, and indeed endorses it highly, but urges that it be considered carefully before application. His analysis suggests that acceleration is far more widely applied than is good for any industrialized economic system.
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Citations
Cited by
Wong, C. Y., Boon‐itt, S., & Wong, C. W. Y. (2011) · Journal of Operations Management · doi:10.1016/j.jom.2011.01.003 · Cited by 1,083
PDMA Success Measurement Project: Recommended Measures for Product Development Success and Failure
Griffin, A., & Page, A. L. (1996) · Journal of Product Innovation Management · doi:10.1016/s0737-6782(96)00052-5 · Cited by 854
The drivers of success in new-product development
Cooper, R. G. (2019) · Industrial Marketing Management · doi:10.1016/j.indmarman.2018.07.005 · Cited by 561
New Product Quality and Product Development Teams
Sethi, R. (2000) · Journal of Marketing · doi:10.1509/jmkg.64.2.1.17999 · Cited by 384
Product Innovativeness and Entry Strategy: Impact on Cycle Time and Break‐even Time
Ali, A., Krapfel, R., & LaBahn, D. (1995) · Journal of Product Innovation Management · doi:10.1016/0737-6782(94)00027-d · Cited by 329
Metadata
- Authors
- Crawford, C. M.
- Venue
- Journal of Product Innovation Management
- Publisher
- Wiley
- Published
- 1992-09-01
- Volume
- 9
- Issue
- 3
- Pages
- 188-199
- ISSN
- 0737-6782 (ISSN-L)
- OpenAlex
- W2054509426
- Cited by
- 330
- References
- 0
- FWCI
- 18.61
- Type
- journal article
- Language
- en
- Open access
- closed
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- Crawford, C. M. (1992). The Hidden Costs of Accelerated Product Development. Journal of Product Innovation Management. https://doi.org/10.1016/0737-6782(92)90029-c
Data sources
Bibliographic data: Semantic Scholar, OpenAlex, Crossref.
Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
