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Cited by 406

The DOI matches its Crossref record; 7 of the 7 references it cites were found in a registry or an index.

Customer relationship management and big data enabled: Personalization & customization of services

Open access
Anshari, Muhammad, Almunawar, Mohammad Nabil, Lim, Syamimi Ariff, Al-Mudimigh, Abdullah·2019·Applied Computing and Informatics
DOI 10.1016/j.aci.2018.05.004
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Abstract

The emergence of big data brings a new wave of Customer Relationship Management (CRM)’s strategies in supporting personalization and customization of sales, services and customer services. CRM needs big data for better customers experiences especially personalization and customization of services. Big data is a popular term used to describe data that is volume, velocity, variety, veracity, and value of data both structured and unstructured. Big data requires new tools and techniques to capture, store and analyse it and is used to improve decision making for enhancing customer management. The aim of the research is to examine big data for CRM’s scenario. The method of collection of data for this study was literature review and thematic analysis from recent studies. The study reveals that CRM with big data has enabled business to become more aggressive in term of marketing strategy like push notification through smartphone to their potential target audiences.

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Metadata

Authors
Anshari, M., Almunawar, M. N., Lim, S. A., & Al-Mudimigh, A.
Venue
Applied Computing and Informatics
Publisher
Emerald
Published
2019-07
Volume
15
Issue
2
Pages
94-101
ISSN
2210-8327 (ISSN-L)
DOI
10.1016/j.aci.2018.05.004
OpenAlex
W2802539019
Cited by
406
References
7
FWCI
41.91
Type
journal article
Language
en
Open access
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Bibliographic data: Semantic Scholar, OpenAlex, Crossref.

Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).

Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.