Digital marketplace and FinTech to support agriculture sustainability
Open accessAbstract
Agriculture plays an important in providing food security and sustainability for the people in any country. However, lack of funding and limited distribution channels to reach customers are frequent problems faced by farmers to meet the level of sustainability. Agriculture’s sustainability can be strengthened by allowing an innovation of services such as Financial Technology (FinTech), and digital marketplace. Digital marketplace with Fintech enabled might transform agriculture’s business process into more sustainable in term of funding and distribution. FinTech offers farmers convenient ways of getting sources of funding through crowdfunding and digital payment system. Thus, digital marketplace can act as a platform for FinTech to integrate the innovative financial solution into broader agriculture’s ecosystem. The study proposes a modelling digital marketplace with FinTech enabled especially crowdfunding and payment system in order to support agriculture’s sustainability. The model connects all actors (farmers, landowners, investors, and consumers) into a platform that can promote transparency, empowerment, resourcefulness, and public engagement in agriculture.
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- Authors
- Anshari, M., Almunawar, M. N., Masri, M., & Hamdan, M.
- Affiliations
- Universiti Brunei Darussalam (BN)
- Corresponding author
- Anshari, Muhammad
- Venue
- Energy Procedia
- Publisher
- Elsevier BV
- Published
- 2019-01
- Volume
- 156
- Pages
- 234-238
- ISSN
- 1876-6102 (ISSN-L)
- OpenAlex
- W2910259479
- Cited by
- 218
- References
- 9
- Citations by year
- 2026: 11 · 2025: 21 · 2024: 46 · 2023: 53 · 2022: 33 · 2021: 28 · 2020: 21 · 2019: 5
- FWCI
- 39.84
- Type
- conference paper
- Language
- en
- Open access
- diamond
- doi.org
- Licence
- Locations
- Energy Procedia (publishedVersion, cc-by-nc-nd)
- Topics
- Social Sciences › Business, Management and Accounting › Management Information Systems › FinTech, Crowdfunding, Digital Finance
- Social Sciences › Business, Management and Accounting › Strategy and Management › Digitalization and Economic Development in Agriculture
- Life Sciences › Agricultural and Biological Sciences › Plant Science › Smart Agriculture and AI
- Keywords
- online marketplaces, fintech, sustainable agriculture, crowdfunding, electronic payment systems, farmer financing, food security, agroecosystems
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