A qualitative survey approach to investigating beef and dairy veterinarians’ needs in relation to technologies on farms
Open accessAbstract
Globally, farmers are being increasingly encouraged to use technologies. Consequently, veterinarians often use farm data and technologies to provide farmers with advice. Yet very few studies have sought to understand veterinarians' perceptions of data and technologies on farms. The aim of this study was to understand veterinarians' experiences and opinions on data and technology on beef and dairy farms. An online qualitative survey was conducted with a convenience sample of 36 and 24 veterinarians from the United Kingdom and Ireland, respectively. The data were analysed using reflexive thematic analysis to generate four themes: (1) Improving veterinary advice through data; (2) Ensuring stock person skills are retained; (3) Longevity of technology; and (4) Solving social problems on farms. We show that technologies and data can make veterinarians feel more confident in the advice they give to farmers. However, the quality and quantity of data collected on cattle farms were highly variable. Furthermore, veterinarians were concerned that farmers can become over-reliant on technologies by not using their stockperson skills. As herd sizes increase, technologies can help to improve working conditions on farms with multiple employees of various skillsets. Veterinarians would like innovations that can help them to demonstrate their competence, influence farmers' behaviour, and ensure sustainability of the beef and dairy industries.
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Recent surveys of cattle veterinarians in the US and UK have successfully utilised sample sizes of 36 to 97 participants to capture focused professional perspectives.
“This approach aligns with similar research in the US (9) and the UK, where recent surveys of cattle veterinarians have successfully utilised sample sizes of 36 to 97 participants to capture focused professional perspectives (40, 41).”
From Understanding antibiotic decision-making for bovine respiratory disease: a survey of UK farm veterinarians (2026) · cites this paper as [40]
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“This approach aligns with similar research in the US (9) and the UK, where recent surveys of cattle veterinarians have successfully utilised sample sizes of 36 to 97 participants to capture focused professional perspectives (40, 41).”
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Self-citation
- Authors
- Doidge, C., Burrell, A., van Schaik, G., & Kaler, J.
- Affiliations
- University of Nottingham (GB)
- Animal Health Ireland (IE)
- Corresponding author
- Doidge, C.
- Venue
- animal
- Publisher
- Elsevier BV
- Published
- 2024-04
- Volume
- 18
- Issue
- 4
- Pages
- 101124
- ISSN
- 1751-7311 (ISSN-L)
- OpenAlex
- W4392615942
- Cited by
- 6
- References
- 85
- Citations by year
- 2026: 3 · 2025: 3
- FWCI
- 1.46
- Type
- journal article
- Language
- en
- Open access
- gold
- doi.org
- Licence
- Locations
- animal (publishedVersion, cc-by)
- PubMed (publishedVersion)
- Repository@Nottingham (University of Nottingham) (publishedVersion, other-oa)
- DOAJ (DOAJ: Directory of Open Access Journals) (submittedVersion)
- Utrecht University Repository (Utrecht University) (submittedVersion, other-oa)
- Funders
- Horizon 2020
- Horizon 2020 Framework Programme
- Horizon Europe (101000494)
- Topics
- Life Sciences › Agricultural and Biological Sciences › Plant Science › Smart Agriculture and AI
- Life Sciences › Agricultural and Biological Sciences › Ecology, Evolution, Behavior and Systematics › Agriculture and Rural Development Research
- Health Sciences › Health Professions › Speech and Hearing › Veterinary Practice and Education Studies
- Keywords
- veterinary advice, farm data, agricultural technology, beef production, dairy farming, veterinarians' perceptions, herd size, farmer behavior change
- MeSH terms
- Farmers, Farms, Animals, Cattle, Dairying, Humans, Surveys and Questionnaires, Technology, Veterinarians
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