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A meta-analytic study of the factors driving the purchase of organic food
Open accessAbstract
Interest in the consumption of organic food has steadily risen over the past two decades. Yet after considerable research addressing a range of issues related to organic food consumption no research systematically examines which factors explain consumers' perceptions and purchase of organics. Through a meta-analysis we examine factors underpinning the purchase of organic food using a sample of 124,353 consumers reported in 150 manuscripts over the period from 1991 to 2016. The results demonstrate that credence attributes of organic food are valued more than search and experience attributes. This shows that the market is guided by the perceived benefits of organic over conventionally grown food. These findings do not diminish the importance of search and experience attributes, but suggest that credence attributes have a prominent role in consumer organic food purchases. From the perspective of organic producers and sellers an understanding of consumer perceptions, set within search, experience and credence attributes, has the potential to offer a unique selling proposition and point of differentiation in the market.
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Cited by
Determinants of organic food consumption. A systematic literature review on motives and barriers
Kushwah, S., Dhir, A., Sagar, M., & Gupta, B. (2019) · Appetite · doi:10.1016/j.appet.2019.104402 · Cited by 443
A systematic review of drivers influencing consumer willingness to pay for organic food
Katt, F., & Meixner, O. (2020) · Trends in Food Science & Technology · doi:10.1016/j.tifs.2020.04.029 · Cited by 298
Kushwah, S., Dhir, A., & Sagar, M. (2019) · Food Quality and Preference · doi:10.1016/j.foodqual.2019.04.003 · Cited by 282
Akbar, A., Ali, S., Ahmad, M. A., Akbar, M., & Danish, M. (2019) · International Journal of Environmental Research and Public Health · doi:10.3390/ijerph16204043 · Cited by 122
Chen, M., & Zhang, W.-H. (2021) · International Journal of Hydrogen Energy · doi:10.1016/j.ijhydene.2020.11.099 · Cited by 91
Metadata
- Authors
- Massey, M., O'Cass, A., & Otahal, P.
- Venue
- Appetite
- Publisher
- Elsevier BV
- Published
- 2018-06
- Volume
- 125
- Pages
- 418-427
- ISSN
- 0195-6663 (ISSN-L)
- OpenAlex
- W2791767703
- Cited by
- 252
- References
- 16
- FWCI
- 19.62
- Type
- journal article
- Language
- en
- Open access
- green
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Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
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