Determinants of organic food consumption. A systematic literature review on motives and barriers
Open accessAbstract
During the last few decades, interest in organically produced food has steadily risen around the world. Consequently, academic interest in better understanding the different motives and barriers underlying organic food consumption has also increased. But, the scope of these published studies is both broad and fragmented. There is a lack of research that systematically examines and presents a comprehensive review of the different motives and barriers and their association with purchase decisions. The current study shows a systematic literature review of different motives and barriers and their association with purchase decisions in context to organic food. A total of 89 empirical studies was considered in the review. Two popular theoretical frameworks, namely the theory of consumption values and innovation resistance theory, were used to categorize the identified motives and barriers. The primary outcomes of this systematic literature review are: a) descriptive statistics on the selected studies; b) comprehensive summary of motives and barriers mentioned in selected studies using theory of consumption values and innovation resistance theory; c) classification of motives and barriers on consumer involvement, research design and country status; d) framework on the association between motives, barriers and purchase decisions; e) implications for scholars, managers, and policymakers interested in better understanding issues related to organic food consumption.
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The psychological mechanisms through which health consciousness influences purchase intentions remain understudied.
“the interplay between various psychological factors and their collective influence on purchase intentions remain understudied [43,51,52,53,54]”
From Psychological Determinants of Healthy Food Purchase Intention: An Integrative Model Based on Health Consciousness (2025) · cites this paper as [43]
Health consciousness directly affects purchase intention and operates through various psychological and social mechanisms.
“This psychological factor directly affects the purchase intention and operates through various psychological and social mechanisms [2,43,66].”
From Psychological Determinants of Healthy Food Purchase Intention: An Integrative Model Based on Health Consciousness (2025) · cites this paper as [43]
Health consciousness positively impacts self-identity regarding healthy eating.
“Health consciousness is crucial in shaping consumers’ self-identity as health-conscious individuals [42,43,51,81].”
From Psychological Determinants of Healthy Food Purchase Intention: An Integrative Model Based on Health Consciousness (2025) · cites this paper as [43]
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InfluentialWhere Are the Values? A Systematic Literature Review on News Recommender Systems
Bauer, C., Bagchi, C., Hundogan, O. A., & van Es, K. F. (2024) · ACM Transactions on Recommender Systems · doi:10.1145/3654805 · Cited by 31 · see citing works
“A systematic literature review is a promising method for rigorously synthesizing the existing body of knowledge on a well-defined topic [116, 122, 230].”
Organic food purchases: does green trust play a part?
Rashid, I., & Lone, A. H. (2023) · Asia-Pacific Journal of Business Administration · doi:10.1108/apjba-11-2022-0506 · Cited by 36 · see citing works
Zaidan, R. A., Alamoodi, A., Zaidan, B. B., Zaidan, A., Albahri, O., Talal, M., Garfan, S., Sulaiman, S., Mohammed, A., Kareem, Z. H., et al. (2022) · Engineering applications of artificial intelligence · doi:10.1016/j.engappai.2022.104745 · Cited by 36 · see citing works
Integrity of Organic Foods and Their Suppliers: Fraud Vulnerability Across Chains
van Ruth, S. V., & Witte, L. D. P.-D. (2020) · Foods · doi:10.3390/foods9020188 · Cited by 36
“Over the last decades the interest in organic food products has increased due to the perceived benefits in terms of nutrition, health and safety, quality, animal welfare, local production and environmental aspects [1].”
BackgroundGreen Skepticism: Review and Research Agenda
Sivapalan, A., Jebarajakirthy, C., Saha, R., Mehta, P., Balaji, M. S., & Maseeh, H. I. (2024) · Marketing Intelligence & Planning · doi:10.1108/mip-04-2023-0179 · Cited by 35 · see citing works
Brata, A., Chereji, A., Brata, V., Morna, A., Tirpe, O., Popa, A., Arion, F., Banszki, L. I., Chereji, I., Popa, D., et al. (2022) · International Journal of Environmental Research and Public Health · doi:10.3390/ijerph191912712 · Cited by 35
“When it comes to the main attributes consumers pay attention to when purchasing organic products, the current research confirmed previous findings in this domain, with the intrinsic characteristics of the product being the most important ones when deciding to buy a certain organic product, such as superior quality, be…”
ResultMeyer, K. B., & Simons, J. (2021) · Foods · doi:10.3390/foods10061317 · Cited by 44 · see citing works
“Concerning the role of knowledge, it was not necessarily a lack of knowledge that was a barrier for participants sustainable food choice [14,95,104], but rather, it was contradicting (media) messages and a lack of trust in the reliability of information that diminished its usefulness.”
BackgroundThe pro‐environmental consumer discourse: A political perspective on organic food consumption
Saraiva, A., Fernandes, E., & Schwedler, M. (2020) · doi:10.1111/ijcs.12611 · Cited by 35
Kabasakal-Cetin, A., Aksaray, B., & Sen, G. (2024) · Food Quality and Preference · doi:10.1016/j.foodqual.2024.105232 · Cited by 34 · see citing works
Rizzo, G., Testa, R., Dudinskaya, E. C., Mandolesi, S., Solfanelli, F., Zanoli, R., Schifani, G., & Migliore, G. (2023) · International Journal of Gastronomy and Food Science · doi:10.1016/j.ijgfs.2023.100690 · Cited by 34 · see citing works
Drivers of Organic Food Purchase Intention in a Developing Country: The Mediating Role of Trust
Ayyub, S., Asif, M., & Nawaz, M. (2021) · SAGE Open · doi:10.1177/21582440211045076 · Cited by 32 · see citing works
Factors affecting consumer purchase intentions of organic food through fuzzy AHP
Arora, A., Rani, N., Devi, C., & Gupta, S. (2021) · International Journal of Quality & Reliability Management · doi:10.1108/ijqrm-01-2021-0019 · Cited by 42 · see citing works
Petrescu-Mag, R., Vermeir, I., Petrescu, D., Crista, F., & Bănățean-Dunea, I. (2020) · Sustainability · doi:10.3390/su12239956 · Cited by 34 · see citing works
Escobar-Farfán, M., García-Salirrosas, E. E., Guerra-Velásquez, M., Veas-González, I., Gómez-Bayona, L., & Gallardo-Canales, R. (2025) · Nutrients · doi:10.3390/nu17071140 · Cited by 36 · see citing works
“Concern about personal/family health invokes interest in seeking information about healthy food, leading to health-oriented self-identities [42,43,108].”
InfluentialZhou, Y., Zhang, A., van Klinken, R., Jones, D., & Wang, J. (2025) · npj Science of Food · doi:10.1038/s41538-025-00381-3 · Cited by 33 · see citing works
“Research has shown that consumers ’ attitudes towards and perceptions of food products have a huge impact on their consuming intentions, behaviours, and demands 26,27 .”
- Authors
- Kushwah, S., Dhir, A., Sagar, M., & Gupta, B.
- Affiliations
- Indian Institute of Technology Delhi (IN)
- University of Helsinki (FI)
- Institut Mines-Télécom Business School (FR)
- Corresponding author
- Kushwah, Shiksha
- Venue
- Appetite
- Publisher
- Elsevier BV
- Published
- 2019-12
- Volume
- 143
- Pages
- 104402
- ISSN
- 0195-6663 (ISSN-L)
- OpenAlex
- W2968010768
- Cited by
- 443
- References
- 0
- Citations by year
- 2026: 31 · 2025: 70 · 2024: 91 · 2023: 74 · 2022: 73 · 2021: 66 · 2020: 37 · 2019: 1
- FWCI
- 3.95
- Type
- journal article
- Language
- en
- Open access
- green
- hdl.handle.net
- Locations
- Appetite (publishedVersion)
- PubMed (publishedVersion)
- RePEc: Research Papers in Economics (submittedVersion)
- HAL (submittedVersion)
- Työväentutkimus Vuosikirja (submittedVersion)
- Topics
- Life Sciences › Agricultural and Biological Sciences › Plant Science › Organic Food and Agriculture
- Health Sciences › Medicine › Public Health, Environmental and Occupational Health › Consumer Attitudes and Food Labeling
- Social Sciences › Sociology and Political Science › Consumer behavior in food and health
- Keywords
- organic food consumption, consumer motivation, barriers to consumption, purchase decision, theory of consumption values, innovation resistance theory, consumer involvement, sustainable food consumption
- MeSH terms
- Diet, Healthy, Adult, Choice Behavior, Consumer Behavior, Female, Food Preferences, Humans, Male, Motivation, Taste, Food, Organic
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Registry, retraction, Cites and statistics results are computed, not judged, with one exception: a printed reference that no index lists is read once by a model before it counts as a citation error. Claims are extracted by a model and kept only when their quote appears verbatim in the text; each cited source is then checked, with a model’s help, for whether it says what the claim relies on. Those verdicts can be wrong — read the claim’s quote and the cited source before relying on one.
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