Cited by 185Eating Disorders and BehaviorsBody Image and Dysmorphia StudiesImpact of Technology on Adolescents

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The effect of Instagram #fitspiration images on young women’s mood, body image, and exercise behaviour

Prichard, Ivanka, Kavanagh, Eliza, Mulgrew, Kate E., Lim, Megan S.C., Tiggemann, Marika·2020·Body Image

DOI 10.1016/j.bodyim.2020.02.002

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Abstract

The present study experimentally examined the effects of viewing Instagram images of fitspiration on body dissatisfaction, mood, and exercise behaviour among young women. Further, the study investigated if exercise engagement following exposure to fitspiration images could mitigate any negative effects from image exposure. Participants were 108 women, aged 17-25 years, who were randomly assigned to a 2 (image type: fitspiration, travel inspiration) × 2 (activity type: exercise, quiet rest) between groups design. State body dissatisfaction and mood were assessed at baseline, following image exposure, and following participation in 10 min of walking or quiet rest. Results demonstrated that exposure to fitspiration images led to significantly higher negative mood and body dissatisfaction relative to exposure to travel images. There was no difference in actual exercise behaviour according to image type. However, participants who exercised following exposure to fitspiration images were significantly more likely to report higher subjective exertion ratings. Overall, negative mood and body dissatisfaction decreased after both exercise and quiet rest, with no additional benefit of exercise for the fitspiration condition. These findings provide further evidence highlighting fitspiration as a potentially harmful online trend.

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Authors: Prichard, I., Kavanagh, E., Mulgrew, K. E., Lim, M. S. C., & Tiggemann, M.
Affiliations: Flinders University (AU)
University of the Sunshine Coast (AU)
Burnet Institute (AU)
Corresponding author: Prichard, Ivanka
ORCID: Prichard, Ivanka
Mulgrew, Kate E.
Lim, Megan S.C.
Tiggemann, Marika
Venue: Body Image
Publisher: Elsevier BV
Published: 2020-06
Volume: 33
Pages: 1-6
ISSN: 1740-1445 (ISSN-L)
DOI: 10.1016/j.bodyim.2020.02.002
OpenAlex: W3005848484
Cited by: 185
References: 33
Citations by year: 2026: 27 · 2025: 38 · 2024: 34 · 2023: 28 · 2022: 27 · 2021: 21 · 2020: 10
FWCI: 8.59
Type: journal article
Language: en
Open access: closed
Licence: www.elsevier.com/tdm/userlicense/1.0/ (tdm)
www.elsevier.com/legal/tdmrep-license (tdm)
Locations: Body Image (publishedVersion)
PubMed (publishedVersion)
Funders: Flinders University
Topics: Social Sciences › Psychology › Clinical Psychology › Eating Disorders and Behaviors
Social Sciences › Psychology › Clinical Psychology › Body Image and Dysmorphia Studies
Social Sciences › Sociology and Political Science › Impact of Technology on Adolescents
Keywords: fitspiration, Instagram, body dissatisfaction, mood, exercise behavior, young women, social media, travel inspiration
MeSH terms: Body Dissatisfaction, Adolescent, Adult, Affect, Female, Humans, Physical Fitness, Exercise, Young Adult, Social Media

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The effect of Instagram #fitspiration images on young women’s mood, body image, and exercise behaviour

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