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Are We There Yet? Progress in Depicting Diverse Images of Beauty in Instagram’s Body Positivity Movement
Abstract
As the literature on the narrowly defined standards of beauty portrayed in social media has increased, a newer focus on body positivity messages has also emerged. Body positivity challenges the unrealistic standards of beauty present in the media by the promotion and acceptance of diverse body sizes and appearances. In an effort to further understand the messages of body positivity in social media, this study examined the content of 246 body positive posts from the broad Instagram community. Results demonstrated an inclusion and appreciation of diverse physical appearances, as well as themes consistent with messages promoting body positivity. In contrast to content on popular body positivity accounts, several of the posts from the broader Instagram community did, however, contain contradictory messages, such as the promotion of weight loss or the praise of extreme thinness. Future research examining such contradictory messages in body positivity posts and their effects on body image and other related domains is warranted.
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“The 'body-positive movement' aims to increase body acceptance by broadly defining beauty and depicting diverse body sizes and appearances on SM (e.g., Lazuka et al., 2020).”
From The Perfect Storm: A Developmental-Sociocultural Framework for the Role of Social Media in Adolescent Girls' Body Image Concerns and Mental Health. (2022) · cites this paper as Lazuka et al., 2020
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“00 07 1v 1 3.3.2 大众媒体 大众媒体是理想体像等社会文化标准及社会期望传播的重要媒介(Levine & Murnen, 2009)。已有研究主要聚焦于大众媒体对身体意象的负面影响(Ren et al., 2018)，即个体暴露 在媒体宣扬的“非现实的理想体型”时，会更频繁地进行上行社会比较，导致消极身体意 象的产生。近年来，研究者们意识到理想体像的危害性，认为大众媒体应该展示“身体正 面”的内容(即不同的体型)，促进大众对“美”的广义定义并接受外貌的多样性(Cohen et al., 2019; Rodgers et al., 2020)，进而使人们直面现实体型(Lazuka…”
InfluentialVendemia, M. A., Brathwaite, K. N., & DeAndrea, D. C. (2022) · New Media & Society · doi:10.1177/14614448221143345 · Cited by 8
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“…media, including blogs, Reddit, and Instagram, show that the body positive movement supports broad conceptualizations of beauty, encourages inner positivity, and urges body acceptance and self-love (Cohen et al. 2019; Darwin and Miller 2020; Lazuka et al. 2020; Rodgers, Meyer, and McCaig 2020).”
BackgroundMethodResultInfluentialThe Perception of Young Women towards Beauty Value in Beauty Advertisements
Amalia, F. A., Andani, A. R., & Guterres, A. D. (2023) · Journal of Marketing Innovation (JMI) · doi:10.35313/jmi.v3i1.63 · Cited by 6
“positivity has been described as gaining popularity in western countries over the last decade as social media platforms allow users to post photos of bodies that do not conform to beauty standards (Lazuka et al., 2020).”
BackgroundMethodBecker, K., Alleva, J. M., Fleuren, B. P. I., & Verduyn, P. (2025) · Body Image · doi:10.1016/j.bodyim.2025.101906 · Cited by 6
Fauvel, L., Sohier, R., Pantin‐Sohier, G., & Durif, F. (2025) · Journal of Consumer Behaviour · doi:10.1002/cb.70047 · Cited by 5
Challenges of #bodypositivity: Social media and hashtag activism
Khonach, T., & Kurz, A. (2024) · Fat Studies · doi:10.1080/21604851.2024.2328405 · Cited by 5
“However, critiques assert that body acceptance movements, such as body positivity, over emphasize individual looks, aesthetic, and beauty (Cooper 2016; Cwynar-Horta 2016; Lazuka et al. 2020).”
BackgroundLonghurst, P., Woodworth, E. C., Cunha, I. C. K. O., & Rodgers, R. F. (2024) · Body Image · doi:10.1016/j.bodyim.2024.101801 · Cited by 5
ИДЕАЛЫ ТЕЛЕСНОЙ КРАСОТЫ И ВРЕМЕНАЯ ДИНАМИКА СОМАТИЧЕСКИХ ПОКАЗАТЕЛЕЙ СОВРЕМЕННОЙ МОЛОДЕЖИ
Khafizova, A. A. (2021) · Вестник антропологии (Herald of Anthropology) · doi:10.33876/2311-0546/2021-3/161-182 · Cited by 6
The Role of Digital Media in Adolescents’ Body Image and Disordered Eating
Roberts, S. R., Maheux, A. J., Ladd, B. A., & Choukas‐Bradley, S. (2022) · Cambridge University Press eBooks · doi:10.1017/9781108976237.014 · Cited by 11
Conveying strength in emerging adulthood and during a pandemic
Wade, J., Alexander, R., Gibbs, J., Giscombé, C. L. W., Jackson, K., McElroy, A., & Ferguson, J. (2023) · Women s Studies International Forum · doi:10.1016/j.wsif.2023.102794 · Cited by 5
Sullivan, E. J., Trammell, J. P., & Harriger, J. A. (2024) · Body Image · doi:10.1016/j.bodyim.2024.101686 · Cited by 7
Self-citationAnti-Fat Biases of Occupational and Physical Therapy Assistants
Friedman, C., Feldner, H. A., & VanPuymbrouck, L. H. (2021) · Occupational Therapy In Health Care · doi:10.1080/07380577.2021.1972380 · Cited by 5
How Activated Self-Concepts Influence Selection and Processing of Body-Positive Narratives
Robinson, M. J., & Vendemia, M. A. (2023) · Media Psychology · doi:10.1080/15213269.2023.2206140 · Cited by 5
“Recent content analyses of body-positive Instagram posts have demonstrated these themes, including appreciation of diverse body sizes, expression of body confidence through acts of kindness, and messages challenging the thin ideal (Cohen, Irwin, et al., 2019; Lazuka et al., 2020).”
Background
Metadata
- Authors
- Lazuka, R. F., Wick, M. R., Keel, P. K., & Harriger, J. A.
- Affiliations
- Pepperdine University (US)
- Florida State University (US)
- Corresponding author
- Harriger, Jennifer A.
- Venue
- Body Image
- Publisher
- Elsevier BV
- Published
- 2020-09
- Volume
- 34
- Pages
- 85-93
- ISSN
- 1740-1445 (ISSN-L)
- OpenAlex
- W3035281263
- Semantic Scholar
- da59123c4e7a4a6f743db937bcabe36654050cfe
- Cited by
- 189
- References
- 48
- Citations by year
- 2026: 19 · 2025: 36 · 2024: 36 · 2023: 46 · 2022: 32 · 2021: 20
- FWCI
- 9.73
- Type
- journal article
- Language
- en
- Open access
- closed
- Locations
- Body Image (publishedVersion)
- PubMed (publishedVersion)
- Topics
- Social Sciences › Psychology › Clinical Psychology › Eating Disorders and Behaviors
- Social Sciences › Gender Studies › Gender, Feminism, and Media
- Social Sciences › Psychology › Clinical Psychology › Body Image and Dysmorphia Studies
- Keywords
- body positivity, Instagram, social media, body size diversity, thin ideal
- MeSH terms
- Physical Appearance, Body, Attitude, Beauty, Body Image, Clothing, Ethnicity, Female, Humans, Thinness, Social Media
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