The DOI matches its Crossref record; 2 of the 2 references it cites were found in a registry or an index.
Marketing meets Web 2.0, social media, and creative consumers: Implications for international marketing strategy
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Citations
Cites
Users of the world, unite! The challenges and opportunities of Social Media
Kaplan, A. M., & Haenlein, M. (2010) · Business Horizons · doi:10.1016/j.bushor.2009.09.003 · Cited by 17,875
Social media? Get serious! Understanding the functional building blocks of social media
Kietzmann, J. H., Hermkens, K., McCarthy, I. P., & Silvestre, B. S. (2011) · Business Horizons · doi:10.1016/j.bushor.2011.01.005 · Cited by 4,970
Cited by
Social media in marketing: A review and analysis of the existing literature
Alalwan, A. A., Rana, N. P., Dwivedi, Y. K., & Algharabat, R. (2017) · Telematics and Informatics · doi:10.1016/j.tele.2017.05.008 · Cited by 1,123
Alalwan, A. A., Dwivedi, Y. K., Rana, N. P., & Algharabat, R. (2018) · Journal of Retailing and Consumer Services · doi:10.1016/j.jretconser.2017.08.026 · Cited by 576
Advertising in social media: a review of empirical evidence
Knoll, J. (2016) · International Journal of Advertising · doi:10.1080/02650487.2015.1021898 · Cited by 362
A comparison of social media marketing between B2B, B2C and mixed business models
Iankova, S., Davies, I., Archer-Brown, C., Marder, B., & Yau, A. (2019) · Industrial Marketing Management · doi:10.1016/j.indmarman.2018.01.001 · Cited by 338
Sivarajah, U., Irani, Z., Gupta, S., & Mahroof, K. (2020) · Industrial Marketing Management · doi:10.1016/j.indmarman.2019.04.005 · Cited by 332
Metadata
- Authors
- Berthon, P. R., Pitt, L. F., Plangger, K., & Shapiro, D.
- Venue
- Business Horizons
- Publisher
- Elsevier BV
- Published
- 2012-05
- Volume
- 55
- Issue
- 3
- Pages
- 261-271
- ISSN
- 0007-6813 (ISSN-L)
- OpenAlex
- W2153853937
- Cited by
- 1,093
- References
- 2
- FWCI
- 210.42
- Type
- journal article
- Language
- en
- Open access
- green
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- The paper
- Berthon, P. R., Pitt, L. F., Plangger, K., & Shapiro, D. (2012). Marketing meets Web 2.0, social media, and creative consumers: Implications for international marketing strategy. Business Horizons. https://doi.org/10.1016/j.bushor.2012.01.007
Data sources
Bibliographic data: Semantic Scholar, OpenAlex, Crossref.
Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
