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Cited by 377

The DOI matches its Crossref record; 4 of the 4 references it cites were found in a registry or an index.

Using online opinion leaders to promote the hedonic and utilitarian value of products and services

Lin, Hsin-Chen, Bruning, Patrick F., Swarna, Hepsi·2018·Business Horizons
DOI 10.1016/j.bushor.2018.01.010
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Cites

Show all 4 references

Research works printed but not linked: 31

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  3. Batra, 1991, Measuring hedonic and utilitarian sources of consumer attitudes, Marketing Letters, 2, 159, 10.1007/BF00436035 · DOI
  4. Bhargave, 2015, Two-stage decisions increase preference for hedonic options, Organizational Behavior and Human Decision Processes, 130, 123, 10.1016/j.obhdp.2015.06.003 · DOI
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  16. Khamis, 2017, Self-branding, ‘micro-celebrity’ and the rise of social media influencers, Celebrity Studies, 8, 191, 10.1080/19392397.2016.1218292 · DOI · Paper page
  17. Killian, 2015, A marketing communications approach for the digital era: Managerial guidelines for social media integration, Business Horizons, 58, 539, 10.1016/j.bushor.2015.05.006 · DOI
  18. Kim, 2013, Assessing the ripple effects of online opinion leaders with trust and distrust metrics, Expert Systems with Applications, 40, 3500, 10.1016/j.eswa.2012.12.058 · DOI
  19. Klein, 2016, Speaking to the mind or the heart: Effects of matching hedonic versus utilitarian arguments and products, Marketing Letters, 27, 131, 10.1007/s11002-014-9320-3 · DOI
  20. Kronrod, 2013, Wii will rock you! The use and effect of figurative language in consumer reviews of hedonic and utilitarian consumption, Journal of Consumer Research, 40, 726, 10.1086/671998 · DOI · Paper page
  21. Li, 2011, Who is talking? An ontology-based opinion leader identification framework for word-of-mouth marketing in online social blogs, Decision Support Systems, 51, 190, 10.1016/j.dss.2010.12.007 · DOI · Paper page
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  23. Lin, 2017, Taking a global view on brand post popularity: Six social media brand post practices for global markets, Business Horizons, 60, 621, 10.1016/j.bushor.2017.05.006 · DOI
  24. Miller, 2015, Learning about new technologies through social networks: Experimental evidence on nontraditional stoves in Bangladesh, Marketing Science, 34, 480, 10.1287/mksc.2014.0845 · DOI
  25. Moore, 2015, Attitude predictability and helpfulness in online reviews: The role of explained actions and reactions, Journal of Consumer Research, 42, 30, 10.1093/jcr/ucv003 · DOI
  26. Nair, 2010, Asymmetric social interactions in physician prescription behavior: The role of opinion leaders, Journal of Marketing Research, 47, 883, 10.1509/jmkr.47.5.883 · DOI · Paper page
  27. Roggeveen, 2015, The impact of dynamic presentation format on consumer preferences for hedonic products and services, Journal of Marketing, 79, 34, 10.1509/jm.13.0521 · DOI
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Cited by

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Metadata

Authors
Lin, H.-C., Bruning, P. F., & Swarna, H.
Venue
Business Horizons
Publisher
Elsevier BV
Published
2018-05
Volume
61
Issue
3
Pages
431-442
ISSN
0007-6813 (ISSN-L)
DOI
10.1016/j.bushor.2018.01.010
OpenAlex
W2793348605
Cited by
377
References
4
FWCI
63.22
Type
journal article
Language
en
Open access
closed
Licence
www.elsevier.com/tdm/userlicense/1.0/ (tdm)

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CoChat. (2026). Citation check: Using online opinion leaders to promote the hedonic and utilitarian value of products and services. https://app.cochat.ai/papers/10.1016/j.bushor.2018.01.010
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Lin, H.-C., Bruning, P. F., & Swarna, H. (2018). Using online opinion leaders to promote the hedonic and utilitarian value of products and services. Business Horizons. https://doi.org/10.1016/j.bushor.2018.01.010

Data sources

Bibliographic data: Semantic Scholar, OpenAlex, Crossref.

Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).

Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.