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Understanding the intention to follow the advice obtained in an online travel community

Casaló, Luis V., Flavián, Carlos, Guinalíu, Miguel·2011·Computers in Human Behavior

DOI 10.1016/j.chb.2010.04.013

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Dellarocas, C., & Narayan, R. (2007). Tall heads vs. long tails: Do consumer reviews increase the informational inequality between hit and niche products? Working Paper No. RHS-06-056, R.H. Smith School of Business University of Maryland (EE.UU.). · DOI

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Authors: Casaló, L. V., Flavián, C., & Guinalíu, M.
Affiliations: Universidad de Zaragoza (ES)
Corresponding author: Flavián, Carlos
ORCID: Casaló, Luis V.
Flavián, Carlos
Guinalíu, Miguel
Venue: Computers in Human Behavior
Publisher: Elsevier BV
Published: 2011-03
Volume: 27
Issue: 2
Pages: 622-633
ISSN: 0747-5632 (ISSN-L)
DOI: 10.1016/j.chb.2010.04.013
OpenAlex: W2025611698
Cited by: 318
References: 86
Citations by year: 2026: 6 · 2025: 11 · 2024: 19 · 2023: 28 · 2022: 22 · 2021: 34 · 2020: 26 · 2019: 30 · 2018: 27 · 2017: 19 · 2016: 33 · 2015: 25 · 2014: 12 · 2013: 14 · 2012: 6
FWCI: 27.03
Type: journal article
Language: en
Open access: closed
Licence: www.elsevier.com/tdm/userlicense/1.0/ (tdm)
www.elsevier.com/legal/tdmrep-license (tdm)
Locations: Computers in Human Behavior (publishedVersion)
Topics: Social Sciences › Business, Management and Accounting › Marketing › Digital Marketing and Social Media
Social Sciences › Decision Sciences › Information Systems and Management › Technology Adoption and User Behaviour
Physical Sciences › Computer Science › Information Systems › Expert finding and Q&A systems
Keywords: online travel communities, peer recommendations, perceived usefulness, word of mouth

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Understanding the intention to follow the advice obtained in an online travel community

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