The DOI matches its Crossref record; 15 of the 15 references it cites were found in a registry or an index.
A study on factors that affect users’ behavioral intention to transfer usage from the offline to the online channel
Abstract
Increasingly more service providers offer both offline and online services simultaneously, but consumers still seem to prefer using offline services rather than online ones. Our research focuses on factors that influence users' intention to transfer their usage from the offline to the online channel that offer similar services. Drawing on the valence framework and prior research related to habit, innovativeness, and Internet experience, we propose a research model that incorporates motivators and inhibitors of usage transfer from both the offline and online channels. Using banking services in China as the research context, our study reveals that innovativeness in new technology and relative benefit have positive effects on users' intention to transfer usage. Conversely, habits that consumers form in the offline channel have a negative effect on the intention to transfer usage. Moreover, our findings indicate that Internet experience moderates the relationship between relative benefit and consumers' intention to transfer usage from offline to online services. These results provide a better understanding of consumers' usage-transfer behavior and offer suggestions to providers in boosting their consumers' use of online services.
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Consumer acceptance of online banking: an extension of the technology acceptance model
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Innovativeness: The Concept and Its Measurement
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Trust and e-commerce: a study of consumer perceptions
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Cited by
Yang, S., Lu, Y., Gupta, S., Cao, Y., & Zhang, R. (2012) · Computers in Human Behavior · doi:10.1016/j.chb.2011.08.019 · Cited by 679
Self-citationEscobar-Rodríguez, T., & Carvajal-Trujillo, E. (2014) · Tourism Management · doi:10.1016/j.tourman.2014.01.017 · Cited by 590
Consumer purchase intention of electric vehicles in China: The roles of perception and personality
He, X., Zhan, W., & Hu, Y. (2018) · Journal of Cleaner Production · doi:10.1016/j.jclepro.2018.08.260 · Cited by 361
Okumus, B., Ali, F., Bilgihan, A., & Ozturk, A. B. (2018) · International Journal of Hospitality Management · doi:10.1016/j.ijhm.2018.01.001 · Cited by 331
QR code and mobile payment: The disruptive forces in retail
Yan, L.-Y., Tan, G. W.-H., Loh, X.-M., Hew, J.-J., & Ooi, K.-B. (2021) · Journal of Retailing and Consumer Services · doi:10.1016/j.jretconser.2020.102300 · Cited by 252
Metadata
- Authors
- Lu, Y., Cao, Y., Wang, B., & Yang, S.
- Venue
- Computers in Human Behavior
- Publisher
- Elsevier BV
- Published
- 2011-01
- Volume
- 27
- Issue
- 1
- Pages
- 355-364
- ISSN
- 0747-5632 (ISSN-L)
- OpenAlex
- W2051153522
- Cited by
- 166
- References
- 15
- FWCI
- 15.56
- Type
- journal article
- Language
- en
- Open access
- closed
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