The effects of ad social and personal relevance on consumer ad engagement on social media: The moderating role of platform trust
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Trust in information on social media and trust in the platforms themselves positively influence people's intention to share information, news, and opinions on social media.
“All the studies in our corpus suggest that trust in the information on social media [10,56,65,68] and trust in the platforms themselves [30,59,66,70] positively infuence people's intention to share information, news, and opinions on social media [122].”
From What Do We Mean When We Talk about Trust in Social Media? A Systematic Review (2023) · cites this paper as [30]
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What Do We Mean When We Talk about Trust in Social Media? A Systematic Review
Zhang, Y., Gaggiano, J. D., Yongsatianchot, N., Suhaimi, N. M., Kim, M., Sun, Y., Griffin, J., & Parker, A. G. (2023) · Proceedings of the 2023 CHI Conference on Human Factors in Computing Systems · doi:10.1145/3544548.3581019 · Cited by 29 · see citing works
Shin, W., Kim, E., & Huh, J. (2025) · Young Consumers · doi:10.1108/yc-06-2024-2105 · Cited by 5 · see citing works
Ahmad, S., Ahmed, A., Bhutta, S. M., & Ansari, A. N. (2024) · The Evolution of Artificial Intelligence in Higher Education · doi:10.1108/978-1-83549-486-820241007 · Cited by 4 · see citing works
- Authors
- Geng, S., Yang, P., Gao, Y., Tan, Y., & Yang, C.
- Affiliations
- Shenzhen University (CN)
- Dongguan University of Technology (CN)
- Corresponding author
- Yang, Pianpian
- Venue
- Computers in Human Behavior
- Publisher
- Elsevier BV
- Published
- 2021-09
- Volume
- 122
- Pages
- 106834
- ISSN
- 0747-5632 (ISSN-L)
- OpenAlex
- W3157667005
- Cited by
- 102
- References
- 89
- Citations by year
- 2026: 16 · 2025: 26 · 2024: 24 · 2023: 18 · 2022: 15 · 2021: 3
- FWCI
- 20.79
- Type
- journal article
- Language
- en
- Open access
- closed
- Licence
- Locations
- Computers in Human Behavior (publishedVersion)
- Topics
- Social Sciences › Sociology and Political Science › Digital Marketing and Social Media
- Social Sciences › Business, Management and Accounting › Marketing › Marketing and Advertising Strategies
- Social Sciences › Business, Management and Accounting › Marketing › Consumer Market Behavior and Pricing
- Keywords
- social media advertising, ad relevance, personal relevance, social relevance, platform trust, social motivation, elaboration likelihood model, moderating effect
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