Cited by 165Decision-Making and Behavioral EconomicsNeural and Behavioral Psychology StudiesVisual perception and processing mechanisms

Accounting for attention in sequential sampling models of decision making

Krajbich, Ian·2019·Current Opinion in Psychology

Abstract

When making decisions, people tend to shift their attention back and forth between stimuli, choosing options that they look at more overall and immediately before their responses. These relationships, and others, are well-described by sequential sampling models that assume that evidence for a given alternative is collected over time in proportion to its subjective value, amplified by attention. Furthermore, findings from a number of studies support a causal effect of attention on choice. This research is mostly focused on two-alternative forced choice, though some work has confirmed these relationships in multi-attribute and multi-alternative choice. Finally, we discuss recent interest in understanding what drives attention during the choice process, with findings suggesting that attention is drawn to noisier and more salient stimuli in two-alternative choice, as well as higher-value options in multi-alternative choice.

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Crossref · 10.1016/j.copsyc.2018.10.008

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Authors
Krajbich, I.
Affiliations
The Ohio State University (US)
Corresponding author
Krajbich, Ian
Venue
Current Opinion in Psychology
Publisher
Elsevier BV
Published
2019-10
Volume
29
Pages
6-11
ISSN
2352-250X (ISSN-L)
OpenAlex
W2929612471
Cited by
165
References
54
Citations by year
2026: 25 · 2025: 30 · 2024: 21 · 2023: 29 · 2022: 14 · 2021: 27 · 2020: 10 · 2019: 9
FWCI
1.38
Type
journal article
Language
en
Open access
closed
Locations
  • Current Opinion in Psychology (publishedVersion)
  • PubMed (publishedVersion)
Funders
National Science Foundation (1554837)
Topics
  • Social Sciences › Decision Sciences › General Decision Sciences › Decision-Making and Behavioral Economics
  • Life Sciences › Neuroscience › Cognitive Neuroscience › Neural and Behavioral Psychology Studies
  • Life Sciences › Neuroscience › Cognitive Neuroscience › Visual perception and processing mechanisms
Keywords
attention, sequential sampling models, decision-making, two-alternative forced choice, evidence accumulation, attentional bias, stimulus salience, option value
MeSH terms
Attention, Choice Behavior, Decision Making, Humans, Causality

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