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Factors influencing popularity of branded content in Facebook fan pages

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Sabate, Ferran, Berbegal-Mirabent, Jasmina, Cañabate, Antonio, Lebherz, Philipp R.·2014·European Management Journal

DOI 10.1016/j.emj.2014.05.001

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Authors: Sabate, F., Berbegal-Mirabent, J., Cañabate, A., & Lebherz, P. R.
Affiliations: Universitat Politècnica de Catalunya (ES)
Karlsruhe Institute of Technology (DE)
ORCID: Cañabate, Antonio
Venue: European Management Journal
Publisher: Elsevier BV
Published: 2014-12
Volume: 32
Issue: 6
Pages: 1001-1011
ISSN: 0263-2373 (ISSN-L)
DOI: 10.1016/j.emj.2014.05.001
OpenAlex: W172797803
Cited by: 557
References: 58
Citations by year: 2026: 25 · 2025: 39 · 2024: 48 · 2023: 60 · 2022: 78 · 2021: 71 · 2020: 55 · 2019: 47 · 2018: 61 · 2017: 35 · 2016: 22 · 2015: 16
FWCI: 79.25
Type: journal article
Language: en
Open access: green
hdl.handle.net
Licence: other-oa
www.elsevier.com/tdm/userlicense/1.0/ (tdm)
www.elsevier.com/legal/tdmrep-license (tdm)
Locations: European Management Journal (publishedVersion)
RECERCAT (Consorci de Serveis Universitaris de Catalunya) (publishedVersion, other-oa)
UPCommons institutional repository (Universitat Politècnica de Catalunya) (submittedVersion, cc-by-nc-nd)
Topics: Social Sciences › Business, Management and Accounting › Marketing › Digital Marketing and Social Media
Social Sciences › Business, Management and Accounting › Marketing › Marketing and Advertising Strategies
Social Sciences › Communication › Media and Digital Communication
Keywords: sponsored content, Facebook page, social media marketing, customer engagement, content richness, time to publication, likes and comments, travel agencies

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