The DOI matches its Crossref record; 57 of the 58 references it cites were found in a registry or an index.
Factors influencing popularity of branded content in Facebook fan pages
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In the citing paper
“Previous research suggest that hedonic value can have an impact on post interaction and popularity (De Vries, Gensler, and Leeflang 2012;Hughes, Swaminathan, and Brooks 2019;Sabate et al. 2014).”
From Influencer Marketing on Instagram: Empirical Research on Social Media Engagement with Sponsored Posts (2022) · cites this paper as Sabate et al. 2014
In the citing paper
“Sabate et al. (2014) found that vividness positively affects interaction with brand posts.”
From Influencer Marketing on Instagram: Empirical Research on Social Media Engagement with Sponsored Posts (2022) · cites this paper as Sabate et al. (2014)
In the citing paper
“In line with this, post characteristics have been found to affect engagement (De Vries, Gensler, and Leeflang 2017; Sabate et al. 2014).”
From Influencer Marketing on Instagram: Empirical Research on Social Media Engagement with Sponsored Posts (2022) · cites this paper as Sabate et al. 2014
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Metadata
- Authors
- Sabate, F., Berbegal-Mirabent, J., Cañabate, A., & Lebherz, P. R.
- Affiliations
- Universitat Politècnica de Catalunya (ES)
- Karlsruhe Institute of Technology (DE)
- ORCID
- Cañabate, Antonio
- Venue
- European Management Journal
- Publisher
- Elsevier BV
- Published
- 2014-12
- Volume
- 32
- Issue
- 6
- Pages
- 1001-1011
- ISSN
- 0263-2373 (ISSN-L)
- OpenAlex
- W172797803
- Cited by
- 557
- References
- 58
- Citations by year
- 2026: 25 · 2025: 39 · 2024: 48 · 2023: 60 · 2022: 78 · 2021: 71 · 2020: 55 · 2019: 47 · 2018: 61 · 2017: 35 · 2016: 22 · 2015: 16
- FWCI
- 79.25
- Type
- journal article
- Language
- en
- Open access
- green
- hdl.handle.net
- Licence
- Locations
- European Management Journal (publishedVersion)
- RECERCAT (Consorci de Serveis Universitaris de Catalunya) (publishedVersion, other-oa)
- UPCommons institutional repository (Universitat Politècnica de Catalunya) (submittedVersion, cc-by-nc-nd)
- Topics
- Social Sciences › Business, Management and Accounting › Marketing › Digital Marketing and Social Media
- Social Sciences › Business, Management and Accounting › Marketing › Marketing and Advertising Strategies
- Social Sciences › Communication › Media and Digital Communication
- Keywords
- sponsored content, Facebook page, social media marketing, customer engagement, content richness, time to publication, likes and comments, travel agencies
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