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Social identification, social representations, and consumer innovativeness in an organic food context: a cross-national comparison.
Open accessAbstract
The aim of this study was to compare the role of (1) demographic characteristics, (2) domain-specific innovativeness, (3) social representation of new foods, and (4) social identification on the adoption of new organic food products. Three studies in the United States (N = 1001), the United Kingdom (N = 1010), and Germany (N = 961) show that social identification is an important predictor of organic food consumption aside from domain-specific innovativeness. The influence of social representation components differs between countries, and demographics are less important predictors of organic food consumption behaviour. This study shows that the relationship between an individual and his/her social environment as explained by social identification is at least as important as domain-specific innovativeness in predicting new product adoption. In addition, comparing the predictive ability of these constructs in a cross-national context brings added value to current knowledge on the adoption of new foods. Implications and directions for future research are described.
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“social identification with organic consumers predicts willingness to purchase organic products (Bartels and Reinders, 2010; Bartels and Onwezen, 2014)”
From A Social Identity Analysis of Climate Change and Environmental Attitudes and Behaviors: Insights and Opportunities (2016) · cites this paper as Bartels and Reinders, 2010
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Metadata
- Authors
- Bartels, J., & Reinders, M. J.
- Affiliations
- Wageningen University & Research (NL)
- Corresponding author
- Bartels, Jos
- Venue
- Food Quality and Preference
- Publisher
- Elsevier BV
- Published
- 2010-06
- Volume
- 21
- Issue
- 4
- Pages
- 347-352
- ISSN
- 0950-3293 (ISSN-L)
- OpenAlex
- W2019497618
- Cited by
- 157
- References
- 56
- Citations by year
- 2026: 4 · 2025: 12 · 2024: 9 · 2023: 11 · 2022: 16 · 2021: 16 · 2020: 13 · 2019: 10 · 2018: 10 · 2017: 12 · 2016: 9 · 2015: 13 · 2014: 7 · 2013: 6 · 2012: 6
- FWCI
- 3.64
- Type
- journal article
- Language
- en
- Open access
- green
- research.wur.nl
- Locations
- Food Quality and Preference (publishedVersion)
- Socio-Environmental Systems Modeling (acceptedVersion)
- Socio-Environmental Systems Modeling (submittedVersion)
- Data Archiving and Networked Services (DANS) (submittedVersion)
- Topics
- Life Sciences › Agricultural and Biological Sciences › Plant Science › Organic Food and Agriculture
- Health Sciences › Medicine › Public Health, Environmental and Occupational Health › Consumer Attitudes and Food Labeling
- Life Sciences › Agricultural and Biological Sciences › Food Science › Sensory Analysis and Statistical Methods
- Keywords
- social identification, social representations, consumer innovativeness, organic food consumption, cross-national comparison, demographic predictors, consumer behavior, United States, United Kingdom, Germany
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