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Social identification, social representations, and consumer innovativeness in an organic food context: a cross-national comparison.

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Bartels, Jos, Reinders, Machiel J.·2010·Food Quality and Preference

DOI 10.1016/j.foodqual.2009.08.016

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Abstract

The aim of this study was to compare the role of (1) demographic characteristics, (2) domain-specific innovativeness, (3) social representation of new foods, and (4) social identification on the adoption of new organic food products. Three studies in the United States (N = 1001), the United Kingdom (N = 1010), and Germany (N = 961) show that social identification is an important predictor of organic food consumption aside from domain-specific innovativeness. The influence of social representation components differs between countries, and demographics are less important predictors of organic food consumption behaviour. This study shows that the relationship between an individual and his/her social environment as explained by social identification is at least as important as domain-specific innovativeness in predicting new product adoption. In addition, comparing the predictive ability of these constructs in a cross-national context brings added value to current knowledge on the adoption of new foods. Implications and directions for future research are described.

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Authors: Bartels, J., & Reinders, M. J.
Affiliations: Wageningen University & Research (NL)
Corresponding author: Bartels, Jos
ORCID: Bartels, Jos
Reinders, Machiel J.
Venue: Food Quality and Preference
Publisher: Elsevier BV
Published: 2010-06
Volume: 21
Issue: 4
Pages: 347-352
ISSN: 0950-3293 (ISSN-L)
DOI: 10.1016/j.foodqual.2009.08.016
OpenAlex: W2019497618
Cited by: 157
References: 56
Citations by year: 2026: 4 · 2025: 12 · 2024: 9 · 2023: 11 · 2022: 16 · 2021: 16 · 2020: 13 · 2019: 10 · 2018: 10 · 2017: 12 · 2016: 9 · 2015: 13 · 2014: 7 · 2013: 6 · 2012: 6
FWCI: 3.64
Type: journal article
Language: en
Open access: green
research.wur.nl
Licence: www.elsevier.com/tdm/userlicense/1.0/ (tdm)
Locations: Food Quality and Preference (publishedVersion)
Socio-Environmental Systems Modeling (acceptedVersion)
Socio-Environmental Systems Modeling (submittedVersion)
Data Archiving and Networked Services (DANS) (submittedVersion)
Topics: Life Sciences › Agricultural and Biological Sciences › Plant Science › Organic Food and Agriculture
Health Sciences › Medicine › Public Health, Environmental and Occupational Health › Consumer Attitudes and Food Labeling
Life Sciences › Agricultural and Biological Sciences › Food Science › Sensory Analysis and Statistical Methods
Keywords: social identification, social representations, consumer innovativeness, organic food consumption, cross-national comparison, demographic predictors, consumer behavior, United States, United Kingdom, Germany

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Social identification, social representations, and consumer innovativeness in an organic food context: a cross-national comparison.

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