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Cited by 364Consumer Packaging Perceptions and TrendsSensory Analysis and Statistical MethodsColor perception and design

The DOI matches its Crossref record; 30 of the 30 references it cites were found in a registry or an index.

Studying the influence of package shape and colour on consumer expectations of milk desserts using word association and conjoint analysis

Ares, Gastón, Deliza, Rosires·2010·Food Quality and Preference
DOI 10.1016/j.foodqual.2010.03.006
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Abstract

Food packaging plays a major role in attracting consumer attention and generating sensory and hedonic expectations; which could affect their product perception and purchase decisions. In the present study word association and conjoint analysis were used to study the influence of package shape and colour on consumer expectations of milk desserts. Six images of milk dessert packages with different colour and shape were presented to 105 consumers, who were asked to complete a word association task and to score their expected liking and willingness to purchase the desserts. Both package shape and colour affected consumers expected liking scores and their sensory expectations regarding the desserts. Consumers associations were mainly related to sensory characteristics. Both methodologies provided an interesting insight on the consumer’s expectations generated by the packages and could be useful in order to design packages which create appropriate expectations regarding the product.

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  1. Rodríguez Tarango, J. A. (2003). Introducción a la Ingeniería en Envase y Embalaje. In J. A. Rodríguez Tarango (Ed.), Manual de ingeniería y diseño en envase y embalaje para la industia de los alimentos, farmaceútica, química y de cosméticos (pp. 1:1–1:6). México: Instituto Mexicano de Profesionales en Envase y Envalaje S.C.

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Metadata

Authors
Ares, G., & Deliza, R.
Affiliations
  • Universidad de la República de Uruguay (UY)
  • Embrapa (BR)
Corresponding author
Ares, Gastón
ORCID
Venue
Food Quality and Preference
Publisher
Elsevier BV
Published
2010-12
Volume
21
Issue
8
Pages
930-937
ISSN
0950-3293 (ISSN-L)
DOI
10.1016/j.foodqual.2010.03.006
OpenAlex
W2012589848
Cited by
357
References
29
Citations by year
2026: 21 · 2025: 20 · 2024: 17 · 2023: 20 · 2022: 30 · 2021: 30 · 2020: 22 · 2019: 39 · 2018: 29 · 2017: 30 · 2016: 28 · 2015: 25 · 2014: 19 · 2013: 9 · 2012: 10
FWCI
25.69
Type
journal article
Language
en
Open access
closed
Licence
www.elsevier.com/tdm/userlicense/1.0/ (tdm)
Locations
  • Food Quality and Preference (publishedVersion)
  • HAL (submittedVersion)
Funders
GlaxoSmithKline
Topics
  • Social Sciences › Business, Management and Accounting › Marketing › Consumer Packaging Perceptions and Trends
  • Life Sciences › Agricultural and Biological Sciences › Food Science › Sensory Analysis and Statistical Methods
  • Social Sciences › Psychology › Social Psychology › Color perception and design
Keywords
food packaging, customer expectations, sensory expectations, purchase intention, word association, conjoint analysis, packaging design

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