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Cited by 173Agriculture Sustainability and Environmental ImpactNutritional Studies and DietConsumer Attitudes and Food Labeling

The DOI matches its Crossref record; 24 of the 25 references it cites were found in a registry or an index.

Barriers and facilitators towards adopting a more plant-based diet in a sample of Danish consumers

Reipurth, Malou F.S., Hørby, Lasse, Gregersen, Charlotte G., Bonke, Astrid, Perez Cueto, Federico J.A.·2019·Food Quality and Preference
DOI 10.1016/j.foodqual.2018.10.012
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Abstract

Replacement of animal-based products with plant-based products promotes environmental sustainability and reduces the risk of cardiovascular diseases and type 2 diabetes. Consumers are aware of recommendations towards healthier and more sustainable food consumption, but often they do not follow them. The aim of this study was to examine barriers and facilitators towards adopting a more plant-based diet among Danish consumers. Data was collected through an online survey during October 2017. The topics in the questionnaire was based on recent findings from published literature on the subject. A total of 462 consumers were segmented based on their frequency intake of animal-based products. Segments were characterized by their attitudes towards plant-based diets using a logistic regression. Four segments were identified: Low All (n = 220), High All (n = 70), High Meat (n = 48), and High Dairy (n = 124). Negative attitudes about protein content, satiety effect, taste, environmental and health effects were identified as barriers towards adopting a more plant-based diet, for segments with a high intake of either meat or all animal products. The segment with a low intake of animal products held positive attitudes towards the ease of cooking, taste, protein content, satiety effect, and availability of plant-based food, indicating that these attitudes serve as facilitators towards adopting a more plant-based diet. The results can be used to inform industry and targeted health campaigns towards promoting plant-based diets in Denmark and similar countries.

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Research works printed but not linked: 3

  1. Bjørner, 2015, Data collection in qualitative methods for consumer research, Hans Reitzels Forlag, 61
  2. Corepal, 2014, The perceived barriers and benefits of consuming a plant-based diet, European Journal of Nutrition & Food Safety, 4, 252
  3. Public Health England (2016). National Diet and Nutrition Survey – Results from Years 5 and 6 (combined) of the Rolling Programme (2012/2013 – 2013/2014), pp. 12-19.

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Metadata

Authors
Reipurth, M. F. S., Hørby, L., Gregersen, C. G., Bonke, A., & Perez Cueto, F. J. A.
Affiliations
University of Copenhagen (DK)
ORCID
Reipurth, Malou F.S.
Venue
Food Quality and Preference
Publisher
Elsevier BV
Published
2019-04
Volume
73
Pages
288-292
ISSN
0950-3293 (ISSN-L)
DOI
10.1016/j.foodqual.2018.10.012
OpenAlex
W2898952376
Cited by
173
References
25
Citations by year
2026: 14 · 2025: 31 · 2024: 36 · 2023: 22 · 2022: 22 · 2021: 26 · 2020: 15 · 2019: 6
FWCI
8.77
Type
journal article
Language
en
Open access
closed
Licence
Locations
  • Food Quality and Preference (publishedVersion)
  • Research at the University of Copenhagen (University of Copenhagen) (submittedVersion)
Topics
  • Physical Sciences › Environmental Science › Ecology › Agriculture Sustainability and Environmental Impact
  • Health Sciences › Medicine › Public Health, Environmental and Occupational Health › Nutritional Studies and Diet
  • Health Sciences › Medicine › Public Health, Environmental and Occupational Health › Consumer Attitudes and Food Labeling
Keywords
plant-based diet, consumer adoption, barriers and facilitators, customer segmentation, meat consumption, dairy consumption, protein content, taste perception, environmental impact, health perception, cooking skills, food availability, Danish consumers

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