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Cited by 268

The DOI matches its Crossref record; 55 of the 55 references it cites were found in a registry or an index.

The effect of online restaurant menus on consumers’ purchase intentions during the COVID-19 pandemic

Open access
Brewer, Prawannarat, Sebby, Angela G.·2021·International Journal of Hospitality Management

Abstract

As COVID-19 escalated globally in 2020, mandated suspension of dine-in services was instilled to control virus transmission. Restaurants lost billions of dollars, millions experienced severe employment changes, and numerous small restaurants closed. For those remaining in business, converting to online food ordering was essential. Unique to the food ordering setting, this study extended the Stimulus-Organism-Response model to predict the purchase intentions of participants in an online food ordering context. Using structural equation modeling, this study discovered the indirect effects of the menu’s visual appeal and informativeness, and the perception of COVID-19 risks on consumer purchase intentions. This causal relationship was significantly mediated by consumers’ desire for food and their perceived convenience of online food ordering. Through providing theoretical and managerial implications for how to identify appropriate products, utilize content marketing effectively, and attract new customers, this study could assist restaurants in adapting to remaining competitive, even post COVID-19.

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Registry

Crossref · 10.1016/j.ijhm.2020.102777

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Metadata

Authors
Brewer, P., & Sebby, A. G.
Venue
International Journal of Hospitality Management
Publisher
Elsevier BV
Published
2021-04
Volume
94
Pages
102777
ISSN
0278-4319 (ISSN-L)
OpenAlex
W3119546009
Cited by
268
References
55
FWCI
51.23
Type
journal article
Language
en
Open access
green

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CoChat. (2026). Citation check: The effect of online restaurant menus on consumers’ purchase intentions during the COVID-19 pandemic. https://app.cochat.ai/papers/10.1016/j.ijhm.2020.102777
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Brewer, P., & Sebby, A. G. (2021). The effect of online restaurant menus on consumers’ purchase intentions during the COVID-19 pandemic. International Journal of Hospitality Management. https://doi.org/10.1016/j.ijhm.2020.102777

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Bibliographic data: Semantic Scholar, OpenAlex, Crossref.

Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).

Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.