The DOI matches its Crossref record; 34 of the 34 references it cites were found in a registry or an index.
Generative artificial intelligence in marketing: Applications, opportunities, challenges, and research agenda
Abstract
While all functional areas in organizations are benefiting from the recent development in generative artificial intelligence (GAI)
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Cites
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Dwivedi, Y. K., Hughes, L., Ismagilova, E., Aarts, G., Coombs, C., Crick, T., Duan, Y., Dwivedi, R., Edwards, J., Eirug, A., et al. (2021) · International Journal of Information Management · doi:10.1016/j.ijinfomgt.2019.08.002 · Cited by 4,611 · cited 1×
“In general, AI has reduced the time taken to generate insights from raw data and respond in (near) real-time (Dwivedi et al., 2021).).”
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Self-citationMarket Orientation: The Construct, Research Propositions, and Managerial Implications
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A strategic framework for artificial intelligence in marketing
Huang, M.-H., & Rust, R. T. (2021) · Journal of the Academy of Marketing Science · doi:10.1007/s11747-020-00749-9 · Cited by 2,059 · cited 1×
“Marketers also benefit from personalized outcomes such as personalized recommendation systems (Huang & Rust, 2021).”
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Self-citationPeres, R., Schreier, M., Schweidel, D., & Sorescu, A. (2023) · International Journal of Research in Marketing · doi:10.1016/j.ijresmar.2023.03.001 · Cited by 535
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Cited by
AI-powered marketing: What, where, and how?
Kumar, V., Ashraf, A. R., & Nadeem, W. (2024) · International Journal of Information Management · doi:10.1016/j.ijinfomgt.2024.102783 · Cited by 509
Ali, O., Murray, P. A., Momin, M., Dwivedi, Y. K., & Malik, T. (2024) · Technological Forecasting and Social Change · doi:10.1016/j.techfore.2023.123076 · Cited by 317
Self-citationAmankwah-Amoah, J., Abdalla, S., Mogaji, E., Elbanna, A., & Dwivedi, Y. K. (2024) · International Journal of Information Management · doi:10.1016/j.ijinfomgt.2024.102759 · Cited by 305
Self-citationPerkins, M., Furze, L., Roe, J., & MacVaugh, J. (2024) · Journal of University Teaching and Learning Practice · doi:10.53761/q3azde36 · Cited by 291
Artificial Intelligence and the Transformation of Higher Education Institutions: A Systems Approach
Katsamakas, E., Pavlov, O. V., & Saklad, R. (2024) · Sustainability · doi:10.3390/su16146118 · Cited by 195
Metadata
- Authors
- Kshetri, N., Dwivedi, Y. K., Davenport, T. H., & Panteli, N.
- Venue
- International Journal of Information Management
- Publisher
- Elsevier BV
- Published
- 2024-04
- Volume
- 75
- Pages
- 102716
- ISSN
- 0268-4012 (ISSN-L)
- OpenAlex
- W4387745359
- Cited by
- 474
- References
- 34
- Type
- journal article
- Language
- en
- Open access
- closed
- Licence
- www.elsevier.com/tdm/userlicense/1.0/ (tdm)
- www.elsevier.com/legal/tdmrep-license (tdm)
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Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
