Customer loyalty to one service worker: Should it be discouraged?
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Customers who enjoy social benefits due to friendly relations with employees often express loyalty toward a particular employee, which makes it harder to switch.
“Similarly, customers who enjoy social benefits due to friendly relations with employees often express loyalty toward a particular employee (Bove and Johnson 2006; Palmatier et al. 2007), which makes it harder to switch (Jones et al. 2002).”
From Understanding and managing customer relational benefits in services: a meta-analysis (2020) · cites this paper as Bove and Johnson 2006
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- Authors
- Bove, L. L., & Johnson, L. W.
- Affiliations
- The University of Melbourne (AU)
- Corresponding author
- Bove, Liliana L.
- Venue
- International Journal of Research in Marketing
- Publisher
- Elsevier BV
- Published
- 2006-03
- Volume
- 23
- Issue
- 1
- Pages
- 79-91
- ISSN
- 0167-8116 (ISSN-L)
- OpenAlex
- W2056750367
- Cited by
- 140
- References
- 93
- Citations by year
- 2026: 1 · 2024: 4 · 2023: 7 · 2022: 2 · 2021: 8 · 2020: 8 · 2019: 7 · 2018: 6 · 2017: 8 · 2016: 7 · 2015: 12 · 2014: 8 · 2013: 14 · 2012: 8
- FWCI
- 13.35
- Type
- journal article
- Language
- en
- Open access
- closed
- Locations
- International Journal of Research in Marketing (publishedVersion)
- Minerva Access (University of Melbourne) (submittedVersion)
- Topics
- Social Sciences › Business, Management and Accounting › Organizational Behavior and Human Resource Management › Customer Service Quality and Loyalty
- Social Sciences › Business, Management and Accounting › Marketing › Service and Product Innovation
- Social Sciences › Business, Management and Accounting › Organizational Behavior and Human Resource Management › Job Satisfaction and Organizational Behavior
- Keywords
- customer loyalty, personal loyalty, service loyalty, service employees, employee turnover, perceived credibility, customer retention, service relationships
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