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Service failure recovery: The moderating impact of individual-level cultural value orientation on perceptions of justice
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“Similarly, the importance of different justice dimensions remains unclear.”
From A Meta-Analysis of Organizational Complaint Handling and Customer Responses (2011) · cites this paper as Patterson, Cowley, and Prasongsukarn 2006
In the citing paper
“Justice theory is used in more recent studies, which provide evidence that customers, who perceive the organizational response to a complaint as fair, display higher levels of post-complaint satisfaction than those who perceive the response as unfair (Maxham III and Netemeyer 2002; Patterson, Cowley, and Prasongsukarn 2006; Smith, Bolton, and Wagner 1999).”
From A Meta-Analysis of Organizational Complaint Handling and Customer Responses (2011) · cites this paper as Patterson, Cowley, and Prasongsukarn 2006
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“reliability, validity and cross-cultural invariance (Patterson et al., 2006).”
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“The intention of a consumer to keep a relationship with a company is defined by his or her assessment of the benefits and high-quality service that provide a constant stream of value [Patterson et al ., 2006], and is highly tied to the system interface.”
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“05 and a difference ratio of >2-fold as the screening criteria (Patterson et al., 2006).”
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Mathies, C., Lee, J., & Wong, A. (2018) · Journal of Services Marketing · doi:10.1108/jsm-07-2017-0263 · Cited by 7
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“A customer’s desire to keep a relationship with a firm is determined by his or her view of the benefits of a high-quality service that provides a steady stream of value (Patterson et al., 2006).”
BackgroundAbubakar, M., Mokhtar, S. S. M., & Abdullateef, A. O. (2013) · International Journal of Academic Research in Business and Social Sciences · doi:10.6007/ijarbss/v3-i9/194 · Cited by 6
XiaoRan, W., & Omar, R. (2014) · Asian Social Science · doi:10.5539/ass.v10n18p253 · Cited by 7
“During service encounters, the distributive justice dimension refers to the perception outcome of fairness with respect to the service recovery process, for instance apologies or compensation to rectify actions (Patterson et al., 2006).”
BackgroundElziny, M., & Emam, H. E. E.-D. M. (2021) · Journal of Association of Arab Universities for Tourism and Hospitality · doi:10.21608/jaauth.2021.68852.1160 · Cited by 6
“Service recovery techniques are referred to as actions taken by service establishments and their staff as a response to service failures to retrieve customers' satisfaction (Patterson et al., 2006).”
BackgroundLee, J. L.-M., Cheng, C., & Liu, V. S.-W. (2022) · Service Business · doi:10.1007/s11628-022-00490-z · Cited by 6
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“Customers who perceive the organizational response to a complaint as relatively fairly distributed, tend to be more satisfied [14, 23] and this relation is indicated as EG3 in Figure 1.”
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“…an acknowl-edgment of the problem, prompt rectification of the failure, an explanation of why the service failure occurred, an apol-ogy, staff empowerment to resolve issues on the spot, compensation, and courteous and respectful staff behavior during the recovery process (Patterson et al., 2006).”
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“Moreover, customers can register their complaints on various channels these days (Patterson et al., 2006).”
BackgroundService quality implications of cross-cultural differences in tourism and hospitality
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“…shows that tourists from high-power distance cultures expect the senior members of the service organisation with higher status to make an apology (i.e., the hotel manager or the restaurant manager) rather than the lower-ranking service employees (Mueller et al. 2003; Patterson et al., 2006).”
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“Patterson et al. (2006) explored how individual-level cultural values moderate perceptions of justice in service failure recovery, using Hofstede's cultural typology to analyse the influence of values on justice perceptions.”
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“…distance, cultural value, and relationship norm (Ghalandari et al., 2012; Ha & Jang, 2009; Hess Jr. et al., 2003; Huang, 2011; Lii et al., 2012; Patterson et al., 2006; Tsai et al., 2014), it is critical to draw attention to religiosity because there is a trend of growing religious awareness…”
BackgroundAntecedents affecting employee service recovery performance in five star hotel
Tan, A. L. *., Hussain, K., & Sambasivan, M. (2014) · Sunway Institutional Repository (Sunway University) · Cited by 4
Spielmann, N., & Kim, J. (2010) · Journal of Global Academy of Marketing Science · doi:10.1080/12297119.2010.9730188 · Cited by 4
“…schemas, and contexts, seπice providers can have a better grasp of how to manage consequent client behaviors Cu1ture refers to the attitudes, va1ues, and preferences of individua1s (patterson, Cow1ey, and Prasongsukam, 2006) Hofstede’ s (1991) definition of cu1ture is summarized as the “…”
BackgroundConsumer Response to Recovery Efforts for Online Product Failures: An Empirical Study for Turkey
Oflaç, B. (2016) · Journal of Marketing Channels · doi:10.1080/1046669x.2016.1224308 · Cited by 4
“In the service failure literature, offline recovery is an important area for academics (e.g., de Ruyter & Wetzels, 2000; Holloway & Beatty, 2003; Levesque & McDougall, 2000; Maxham & Netemeyer, 2002; McCollough et al., 2000; Michel, 2001; Patterson et al., 2006; Smith et al., 1999).”
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“Research findings prove that the tourists’ perceptions of severity of service failures and effectiveness of service recoveries may vary by different cultures (Patterson et al., 2006).”
BackgroundImpacts of the COVID-19 pandemic on airline passengers’ recovery satisfaction: An experimental study
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“…utilized in this study are detailed as follows: a) Cultural Value Scale (CVSCALE): developed by Yoo et al. (2011 (Paul et al. , 2006) and validity (Patterson et al. , 2006). b) Generalized Conformity Tendency Test (GCTT): to assess employees’ conformity tendency, the GCTT developed by Rao (1968)…”
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“These results add to the mounting literature in service recovery suggesting that overcompensation vis-à-vis others might have a negative impact on customer evaluations (Estelami and De Maeyer 2002; Patterson et al. 2006).”
BackgroundResultInfluentialCross-Cultural Research on Consumer Responses to Service Failure: A Critical Review
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“Patterson, Cowley, and Prasongsukarn (2006) found additional support for the importance of recognizing an individual’s level of individualism/collectivism when addressing a service failure, and also pinpointed power distance and uncertainty avoidance (Hofstede, 1980) as essential dimensions to…”
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“Scholars have focused on PDB’s effects on customers’ consumption behaviors [7,8,37].”
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“(Prasongsukarn & Patterson, 2012; Eisingerich et al., 2011; Xie & Peng, 2009; Kau & Loh, 2006; Patterson et al., 2006; Sierra & McQuitty, 2005; Mattila, 2001).”
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“Hence, customers are likely to demonstrate positive experiences with the firm and share these experiences with other users (Patterson et al., 2006).”
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“(1999) Patterson et al. (2006) Procedural Justice ► Fair Procedure ► Speedy Procedure”
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“…that is, the recovery does not meet the recovery expectations), or the service recovery paradox (SRP) (i.e., a situation in which the recovery strategy exceeds customer expectations, situating a customer’s satisfaction at its highest peak) (Patterson, Cowley, and Prasongsukarn 2006; Magnini et al.”
BackgroundMasitenyane, L. A., & Mokoena, B. A. (2023) · African Journal of Inter/Multidisciplinary Studies · doi:10.51415/ajims.v5i1.1056 · Cited by 3
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“For example, individuals from collectivist cultures may view responses initiated by the offending party (such as an organization) as more favourable than individuals from individualist cultures, who may not demonstrate the same positive response (Patterson et al. 2006).”
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“Therefore, the key aim of this study is to critically examine the relationship between CSR, service failure, and recovery strategies to gain stakeholders’ trust and legitimacy (Patterson et al., 2006).”
BackgroundImplications of Culture for Tourism and Hospitality Marketing Mix in East and Southeast Asia
Koç, E., & Cheung, C. (2022) · CABI eBooks · doi:10.1079/9781800622166.0001 · Cited by 2
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“According to Justicetheory, three key attributes: empathy, intensity, and timing, foster post-crisis service recovery satisfaction of the customers[5].”
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“Informational failure is a major service failure category [20], and constitutes a failure (either implicit or explicit) to provide appropriate, reliable and timely informational data that is of interest of customer for decision-making.”
BackgroundThe Role of Service Recovery in Online Privacy Violation
Hazarika, B., Gerlach, J. H., & Cunningham, L. F. (2019) · IGI Global eBooks · doi:10.4018/978-1-5225-8176-5.ch076 · Cited by 2
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LA ACTITUD DEL CONSUMIDOR SEGÚN LA PERCEPCIÓN DE JUSTICIA ORGANIZACIONAL
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“(2006)은 매우 포괄적이며 반복적인 검증을 통하여 유용하다고 판단한다[32].”
Bao, G.-M., & Zhang, S. (2011) · International Conference on Artificial Intelligence, Management Science and Electronic Commerce · doi:10.1109/aimsec.2011.6010242 · Cited by 2
“Some researchers investigated how consumer evaluations of recovery efforts were influenced by interplay of consumers’ value orientation and service recovery attributes [20].”
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CONSUMER COMPLAINT BEHAVIOUR, WARRANTY AND WARRANTY CLAIM: BRIEF OVERVIEW
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Metadata
- Authors
- Patterson, P. G., Cowley, E., & Prasongsukarn, K.
- Affiliations
- UNSW Sydney (AU)
- The University of Sydney (AU)
- Assumption University (TH)
- Corresponding author
- Patterson, Paul G.
- Venue
- International Journal of Research in Marketing
- Publisher
- Elsevier BV
- Published
- 2006-09
- Volume
- 23
- Issue
- 3
- Pages
- 263-277
- ISSN
- 0167-8116 (ISSN-L)
- OpenAlex
- W1966247556
- Cited by
- 525
- References
- 76
- Citations by year
- 2026: 10 · 2025: 20 · 2024: 15 · 2023: 28 · 2022: 25 · 2021: 27 · 2020: 46 · 2019: 35 · 2018: 31 · 2017: 53 · 2016: 36 · 2015: 31 · 2014: 30 · 2013: 28 · 2012: 21
- FWCI
- 25.48
- Type
- journal article
- Language
- en
- Open access
- closed
- Locations
- International Journal of Research in Marketing (publishedVersion)
- Topics
- Social Sciences › Business, Management and Accounting › Marketing › Customer Service Quality and Loyalty
- Social Sciences › Business, Management and Accounting › Marketing › Service and Product Innovation
- Social Sciences › Psychology › Social Psychology › Cultural Differences and Values
- Keywords
- service recovery, cultural value orientations, perceptions of justice, distributive justice, procedural justice, interactional justice, power distance, uncertainty avoidance, collectivism, apology, cognitive control, customer satisfaction, customer loyalty, Eastern and Western cultures
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