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Cited by 186Digital Marketing and Social MediaMarketing and Advertising StrategiesConsumer Market Behavior and Pricing

The DOI matches its Crossref record; 60 of the 60 references it cites were found in a registry or an index.

Mapping the customer journey: Lessons learned from graph-based online attribution modeling

Open access
Anderl, Eva, Becker, Ingo, von Wangenheim, Florian, Schumann, Jan Hendrik·2016·International Journal of Research in Marketing

Overview

Integrity signals

Registry

Crossref · 10.1016/j.ijresmar.2016.03.001

Cites

60 of 60 references verified0 citation errors · 0 not checkable

Statistics

Recomputing p-values needs the paper’s full text.

Verification

Claims the paper makes

We couldn’t retrieve this paper’s full text, so its claims and self-check weren’t run. The registry and citation checks still apply.

Citations

Cites

Cited by

See all 186

Metadata

Authors
Anderl, E., Becker, I., von Wangenheim, F., & Schumann, J. H.
Affiliations
  • University of Passau (DE)
  • ETH Zurich (CH)
Corresponding author
Anderl, Eva
Venue
International Journal of Research in Marketing
Publisher
Elsevier BV
Published
2016-09
Volume
33
Issue
3
Pages
457-474
ISSN
0167-8116 (ISSN-L)
OpenAlex
W3125118956
Cited by
186
References
60
Citations by year
2026: 24 · 2025: 21 · 2024: 16 · 2023: 15 · 2022: 20 · 2021: 19 · 2020: 26 · 2019: 14 · 2018: 20 · 2017: 7 · 2016: 3
FWCI
41.93
Type
journal article
Language
en
Open access
Licence
www.elsevier.com/tdm/userlicense/1.0/ (tdm)
Locations
  • International Journal of Research in Marketing (publishedVersion)
  • SSRN Electronic Journal (acceptedVersion)
  • RePEc: Research Papers in Economics (submittedVersion)
Funders
  • German Federal Ministry of Education and Research (FKZ 01FL10038)
  • Wharton Customer Analytics Initiative
Topics
  • Social Sciences › Business, Management and Accounting › Marketing › Digital Marketing and Social Media
  • Social Sciences › Business, Management and Accounting › Marketing › Marketing and Advertising Strategies
  • Social Sciences › Business, Management and Accounting › Marketing › Consumer Market Behavior and Pricing
Keywords
customer journey, multichannel marketing, higher-order Markov models, channel effectiveness, residual effects, spillover effects, integrated marketing strategy, digital marketing channels

About these checks

Registry, retraction, Cites and statistics results are computed, not judged, with one exception: a printed reference that no index lists is read once by a model before it counts as a citation error. Claims are extracted by a model and kept only when their quote appears verbatim in the text; each cited source is then checked, with a model’s help, for whether it says what the claim relies on. Those verdicts can be wrong — read the claim’s quote and the cited source before relying on one.

Statistics and arithmetic are recomputed, not judged.

Confidence bands are shown only for fields calibrated on our annotated test set. None is calibrated yet, so no band is shown.

What counts as a claim ›How we measure confidence ›How we check this ›

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Data sources

Bibliographic data: Semantic Scholar, OpenAlex, Crossref.

Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).

Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.