The DOI matches its Crossref record; 60 of the 60 references it cites were found in a registry or an index.
Mapping the customer journey: Lessons learned from graph-based online attribution modeling
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Metadata
- Authors
- Anderl, E., Becker, I., von Wangenheim, F., & Schumann, J. H.
- Affiliations
- University of Passau (DE)
- ETH Zurich (CH)
- Corresponding author
- Anderl, Eva
- Venue
- International Journal of Research in Marketing
- Publisher
- Elsevier BV
- Published
- 2016-09
- Volume
- 33
- Issue
- 3
- Pages
- 457-474
- ISSN
- 0167-8116 (ISSN-L)
- OpenAlex
- W3125118956
- Cited by
- 186
- References
- 60
- Citations by year
- 2026: 24 · 2025: 21 · 2024: 16 · 2023: 15 · 2022: 20 · 2021: 19 · 2020: 26 · 2019: 14 · 2018: 20 · 2017: 7 · 2016: 3
- FWCI
- 41.93
- Type
- journal article
- Language
- en
- Open access
- green
- doi.org
- Licence
- www.elsevier.com/tdm/userlicense/1.0/ (tdm)
- Locations
- International Journal of Research in Marketing (publishedVersion)
- SSRN Electronic Journal (acceptedVersion)
- RePEc: Research Papers in Economics (submittedVersion)
- Funders
- German Federal Ministry of Education and Research (FKZ 01FL10038)
- Wharton Customer Analytics Initiative
- Topics
- Social Sciences › Business, Management and Accounting › Marketing › Digital Marketing and Social Media
- Social Sciences › Business, Management and Accounting › Marketing › Marketing and Advertising Strategies
- Social Sciences › Business, Management and Accounting › Marketing › Consumer Market Behavior and Pricing
- Keywords
- customer journey, multichannel marketing, higher-order Markov models, channel effectiveness, residual effects, spillover effects, integrated marketing strategy, digital marketing channels
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