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Cited by 602Artificial Intelligence ApplicationsAI in Service InteractionsDigital Marketing and Social Media

The DOI matches its Crossref record; 125 of the 125 references it cites were found in a registry or an index.

Machine learning and AI in marketing–Connecting computing power to human insights

Ma, Liye, Sun, Baohong·2020·International Journal of Research in Marketing
DOI 10.1016/j.ijresmar.2020.04.005
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Crossref · 10.1016/j.ijresmar.2020.04.005

Cites

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Citations

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Show all 124 references

Research works printed but not linked: 6

  1. Lipton, Z.C., (2016), “The mythos of model interpretability,” arXiv preprint arXiv:1606.03490 · arXiv
  2. Malik, N., P.V. Singh, D.K. Lee, and K. Srinivasan, (2019), “A Dynamic Analysis of Beauty Premium,” working paper, SSRN: https://ssrn.com/abstract=3208162
  3. Mitchell, T., (1997), “Machine learning,” McGraw Hill, p. 2, ISBN 978-0071154673.
  4. Sutton, R.S. and A.G. Barto, (2018), “Reinforcement learning: An introduction,” MIT press.
  5. Watkins, 1992, Q-learning, Machine Learning, 8, 279
  6. Zhang, M. and L. Luo, (2019), “Can User-Posted Photos Serve as a Leading Indicator of Restaurant Survival? Evidence from Yelp,” working paper, SSRN: https://ssrn.com/abstract=3108288

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Metadata

Authors
Ma, L., & Sun, B.
Affiliations
  • University of Maryland, College Park (US)
  • Cheung Kong Graduate School of Business (CN)
Corresponding author
Ma, Liye
Venue
International Journal of Research in Marketing
Publisher
Elsevier BV
Published
2020-09
Volume
37
Issue
3
Pages
481-504
ISSN
0167-8116 (ISSN-L)
DOI
10.1016/j.ijresmar.2020.04.005
OpenAlex
W3081095512
Cited by
602
References
124
Citations by year
2026: 83 · 2025: 111 · 2024: 156 · 2023: 108 · 2022: 99 · 2021: 39 · 2020: 6
FWCI
24.77
Type
journal article
Language
en
Open access
closed
Licence
Locations
  • International Journal of Research in Marketing (publishedVersion)
  • RePEc: Research Papers in Economics (submittedVersion)
Topics
  • Physical Sciences › Computer Science › Artificial Intelligence › Artificial Intelligence Applications
  • Social Sciences › Business, Management and Accounting › Marketing › AI in Service Interactions
  • Social Sciences › Business, Management and Accounting › Marketing › Digital Marketing and Social Media
Keywords
machine learning in marketing, AI agents, marketing research methodology, model interpretability, unstructured data, large-scale data, tracking data, network data, decision support, causal inference, prescriptive analytics, marketing theory, research agenda

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