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Cited by 207

The DOI matches its Crossref record; 8 of the 8 references it cites were found in a registry or an index.

Understanding the interplay of social commerce affordances and swift guanxi: An empirical study

Lin, Jiabao, Luo, Zhimei, Cheng, Xusen, Li, Lei·2019·Information & Management

Abstract

Abstract Prior studies highlight consumer behavior in social commerce from the perspective of relational exchange, while culture-driven aspects have been neglected. Given cultural uniqueness in China, this study develops a research model to explore the effects of key social commerce affordances on swift guanxi dimensions and subsequent purchase intention. Data from 450 agricultural product consumers in social commerce were used in PLS analysis for testing the proposed research model. The results indicate that interactivity, stickiness, and word of mouth exert positive effects on mutual understanding, reciprocal favor, and relationship harmony, to various degrees. In turn, swift guanxi dimensions are determinants of consumers’ purchase intention in social commerce.

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Metadata

Authors
Lin, J., Luo, Z., Cheng, X., & Li, L.
Venue
Information & Management
Publisher
Elsevier BV
Published
2019-03
Volume
56
Issue
2
Pages
213-224
ISSN
0378-7206 (ISSN-L)
OpenAlex
W2803904741
Cited by
207
References
8
FWCI
38.16
Type
journal article
Language
en
Open access
closed

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CoChat. (2026). Citation check: Understanding the interplay of social commerce affordances and swift guanxi: An empirical study. https://app.cochat.ai/papers/10.1016/j.im.2018.05.009
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Lin, J., Luo, Z., Cheng, X., & Li, L. (2019). Understanding the interplay of social commerce affordances and swift guanxi: An empirical study. Information & Management. https://doi.org/10.1016/j.im.2018.05.009

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Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).

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