The DOI matches its Crossref record; 8 of the 8 references it cites were found in a registry or an index.
Understanding the interplay of social commerce affordances and swift guanxi: An empirical study
Abstract
Abstract Prior studies highlight consumer behavior in social commerce from the perspective of relational exchange, while culture-driven aspects have been neglected. Given cultural uniqueness in China, this study develops a research model to explore the effects of key social commerce affordances on swift guanxi dimensions and subsequent purchase intention. Data from 450 agricultural product consumers in social commerce were used in PLS analysis for testing the proposed research model. The results indicate that interactivity, stickiness, and word of mouth exert positive effects on mutual understanding, reciprocal favor, and relationship harmony, to various degrees. In turn, swift guanxi dimensions are determinants of consumers’ purchase intention in social commerce.
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Asymptotic Confidence Intervals for Indirect Effects in Structural Equation Models
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The applications of social commerce constructs
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Specifying Formative Constructs in Information Systems Research1
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Cited by
How live streaming influences purchase intentions in social commerce: an IT affordance perspective.
Sun, Y., Shao, X., Li, X., Guo, Y., & Nie, K. (2019) · Electronic Commerce Research and Applications · doi:10.1016/j.elerap.2019.100886 · Cited by 1,038
Cheng, X., Bao, Y., Zarifis, A., Gong, W., & Mou, J. (2022) · Internet Research · doi:10.1108/intr-08-2020-0460 · Cited by 300
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Metadata
- Authors
- Lin, J., Luo, Z., Cheng, X., & Li, L.
- Venue
- Information & Management
- Publisher
- Elsevier BV
- Published
- 2019-03
- Volume
- 56
- Issue
- 2
- Pages
- 213-224
- ISSN
- 0378-7206 (ISSN-L)
- OpenAlex
- W2803904741
- Cited by
- 207
- References
- 8
- FWCI
- 38.16
- Type
- journal article
- Language
- en
- Open access
- closed
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