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Recruiting for health, medical or psychosocial research using Facebook: Systematic review
Open accessAbstract
Recruiting participants is a challenge for many health, medical and psychosocial research projects. One tool more frequently being used to improve recruitment is the social networking website Facebook. A systematic review was conducted to identify studies that have used Facebook to recruit participants of all ages, to any psychosocial, health or medical research. 110 unique studies that used Facebook as a recruitment source were included in the review. The majority of studies used a cross-sectional design (80%) and addressed a physical health or disease issue (57%). Half (49%) of the included studies reported specific details of the Facebook recruitment process. Researchers paid between $1.36 and $110 per completing participants (Mean = $17.48, SD = $23.06). Among studies that examined the representativeness of their sample, the majority concluded (86%) their Facebook-recruited samples were similarly representative of samples recruited via traditional methods. These results indicate that Facebook is an effective and cost-efficient recruitment method. Researchers should consider their target group, advertisement wording, offering incentives and no-cost methods of recruitment when considering Facebook as a recruitment source. It is hoped this review will assist researchers to make decisions regarding the use of Facebook as a recruitment tool in future research. • Health, medical and psychosocial research recruiting participants of all ages via Facebook is reviewed. • Results suggest Facebook is an effective and cost efficient recruitment method. • Results suggest Facebook can be used to obtain samples similarly representative to samples recruited via traditional methods.
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“Samples recruited by Facebook have been found to present similar representativeness to convention methods in achieving age and gender distribution and are usually less costly [53].”
From A mobile health intervention (LifeBuoy App) to help young people manage suicidal thoughts: protocol for a mixed-methods randomized controlled trial (2020) · cites this paper as [53]
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Connor, J. J., Brix, C. M., & Trudeau‐Hern, S. (2013) · Sexual & Relationship Therapy · doi:10.1080/14681994.2013.842969 · Cited by 17
Berry, D. M., & Bass, C. P. (2012) · Research in Nursing & Health · doi:10.1002/nur.21498 · Cited by 17
The Virtual Focus Group: A Modern Methodology for Facial Attractiveness Rating
Popenko, N. A., Devcic, Z., Karimi, K., & Wong, B. J. F. (2012) · Plastic & Reconstructive Surgery · doi:10.1097/prs.0b013e31825dcb48 · Cited by 14
Get Tested Why Not? A Novel Approach to Internet-based Chlamydia and Gonorrhea Testing in Canada
Mann, T. A., Uddin, Z., Hendriks, A., Bouchard, C., & Etches, V. (2013) · Canadian Journal of Public Health · doi:10.17269/cjph.104.3684 · Cited by 13
Shaeer, O. K. Z., & Shaeer, K. O. K. M. (2014) · The Journal of Sexual Medicine · doi:10.1111/jsm.12634 · Cited by 13
DiBenedetti, D. B., Coles, T., Sharma, T., Pericleous, L., & Kulkarni, R. (2014) · Haemophilia · doi:10.1111/hae.12459 · Cited by 12
Sturm, R. M., Breyer, B. N., Li, C., Subak, L. L., Brown, J. S., & Shindel, A. W. (2014) · Journal of Women s Health · doi:10.1089/jwh.2014.4878 · Cited by 8
Boyce, A., & Schanding, G. T. (2013) · International Journal of Psychology a Biopsychosocial Approach · doi:10.7220/1941-7233.12.2 · Cited by 2
Flagged first, then by citations
1 of the 115 references couldn’t be matched to a known paper.
Research works printed but not linked: 1
- Boyce, 2013, Effect of videogame play and extracurricular activities on parent perceived socio-emotional functioning in children and adolescents, Int. J. Psychol. Biopsychosocial Approach, 12
Cited by
Sorted by citations
Internet interventions: Past, present and future
Andersson, G. (2018) · Internet Interventions · doi:10.1016/j.invent.2018.03.008 · Cited by 315
“Indeed, there are findings indicating that clients recruited from the general public for ICBT trials are more representative than clients seen in regular practice (Titov et al., 2010).”
BackgroundSextortion of Minors: Characteristics and Dynamics
Wolak, J., Finkelhor, D., Walsh, W., & Treitman, L. (2018) · Journal of Adolescent Health · doi:10.1016/j.jadohealth.2017.08.014 · Cited by 249
“Facebook advertisements are an effective tool for recruiting hard to reach populations for social science research [25,26].”
BackgroundIsautier, J., Copp, T., Ayre, J., Cvejic, E., Meyerowitz‐Katz, G., Batcup, C., Bonner, C., Dodd, R. H., Nickel, B., Pickles, K. M., et al. (2020) · Journal of Medical Internet Research · doi:10.2196/24531 · Cited by 209
“Our sample was recruited via social media, which was likely the reason why our sample consisted of a higher proportion of females, higher level of education, and potentially higher levels of digital literacy than the general population [18].”
What’s to Like? Facebook as a Tool for Survey Data Collection
Schneider, D., & Harknett, K. (2019) · Sociological Methods & Research · doi:10.1177/0049124119882477 · Cited by 192
“Other recent work in marketing (Nunan and Knox 2011), medical research (Ramo and Prochaska 2012; Thornton et al. 2016), and political science (Samuels and Zucco 2013; Zhang et al.”
BackgroundAkour, A. A., Al‐Tammemi, A. B., Barakat, M. M., Kanj, R., Fakhouri, H. N., Malkawi, A. M., & Musleh, G. (2020) · American Journal of Tropical Medicine and Hygiene · doi:10.4269/ajtmh.20-0877 · Cited by 198
Metadata
- Authors
- Thornton, L., Batterham, P. J., Fassnacht, D. B., Kay-Lambkin, F., Calear, A. L., & Hunt, S.
- Affiliations
- UNSW Sydney (AU)
- Australian National University (AU)
- Venue
- Internet Interventions
- Publisher
- Elsevier BV
- Published
- 2016-05
- Volume
- 4
- Pages
- 72-81
- ISSN
- 2214-7829 (ISSN-L)
- PMC
- PMC6096238
- OpenAlex
- W2282737262
- Cited by
- 326
- References
- 115
- Citations by year
- 2026: 11 · 2025: 19 · 2024: 26 · 2023: 35 · 2022: 59 · 2021: 57 · 2020: 50 · 2019: 32 · 2018: 23 · 2017: 11 · 2016: 2
- FWCI
- 4.28
- Type
- journal article
- Language
- en
- Open access
- gold
- doi.org
- Licence
- Locations
- Internet Interventions (publishedVersion, cc-by-nc-nd)
- Europe PMC (PubMed Central) (publishedVersion, cc-by-nc-nd)
- PubMed Central (publishedVersion, cc-by-nc-nd)
- PubMed (publishedVersion)
- NOVA (University of Newcastle Australia) (submittedVersion, cc-by-nc-nd)
- DOAJ (DOAJ: Directory of Open Access Journals) (submittedVersion)
- Figshare (submittedVersion, cc-by-nc-nd)
- ANU Open Research (Australian National University) (submittedVersion, cc-by-nc-nd)
- ANU Open Research (Australian National University) (submittedVersion)
- Funders
- University of New South Wales
- National Health and Medical Research Council
- Topics
- Social Sciences › Health › Social Media in Health Education
- Social Sciences › Sociology and Political Science › Survey Methodology and Nonresponse
- Health Sciences › Medicine › Public Health, Environmental and Occupational Health › Ethics in Clinical Research
- Keywords
- Facebook, participant recruitment, social networking sites, online recruitment, recruitment incentives, sample representativeness, health research, medical research, psychosocial research
About these checks
Registry, retraction, Cites and statistics results are computed, not judged, with one exception: a printed reference that no index lists is read once by a model before it counts as a citation error. Claims are extracted by a model and kept only when their quote appears verbatim in the text; each cited source is then checked, with a model’s help, for whether it says what the claim relies on. Those verdicts can be wrong — read the claim’s quote and the cited source before relying on one.
Statistics and arithmetic are recomputed, not judged.
Confidence bands are shown only for fields calibrated on our annotated test set. None is calibrated yet, so no band is shown.
What counts as a claim ›How we measure confidence ›How we check this ›
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