Effects of promotional materials on vending sales of low-fat items in teachers’ lounges
Abstract
This study examined the impact of an environmental intervention in the form of promotional materials and increased availability of low-fat items on vending machine sales. Ten vending machines were selected and randomly assigned to one of three conditions: control, or one of two experimental conditions. Vending machines in the two intervention conditions received three additional low-fat selections. Low-fat items were promoted at two levels: labels (intervention I), and labels plus signs (intervention II). The number of individual items sold and the total revenue generated was recorded weekly for each machine for 4 weeks. Use of promotional materials resulted in a small, but not significant, increase in the number of low-fat items sold, although machine sales were not significantly impacted by the change in product selection. Results of this study, although not statistically significant, suggest that environmental change may be a realistic means of positively influencing consumer behavior.
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Two longer-term (3 to 4 weeks) controlled interventions found no effects on sales of labeling low-fat food choices in a vending machine located in a teachers' lounge or placing front-of-pack logos on foods in worksite cafeterias.
“Two longer-term (3 to 4 weeks) controlled interventions found no effects on sales of labeling low-fat food choices in a vending machine located in a teachers’ lounge109 or placing front-of-pack logos on foods in worksite cafeterias.110”
From Population Approaches to Improve Diet, Physical Activity, and Smoking Habits: A Scientific Statement From the American Heart Association (2012) · cites this paper as [109]
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- Authors
- Fiske, A., & Cullen, K. W.
- Affiliations
- Baylor College of Medicine (US)
- Corresponding author
- Cullen, Karen Weber
- ORCID
- Cullen, Karen Weber
- Venue
- Journal of the American Dietetic Association
- Publisher
- Elsevier BV
- Published
- 2004-01
- Volume
- 104
- Issue
- 1
- Pages
- 90-93
- ISSN
- 0002-8223 (ISSN-L)
- OpenAlex
- W2119607182
- Cited by
- 51
- References
- 18
- Citations by year
- 2024: 1 · 2022: 3 · 2021: 2 · 2020: 4 · 2019: 6 · 2018: 3 · 2017: 5 · 2016: 2 · 2015: 3 · 2014: 5 · 2013: 2 · 2012: 2
- FWCI
- 2.38
- Type
- journal article
- Language
- en
- Open access
- closed
- Locations
- Journal of the American Dietetic Association (publishedVersion)
- PubMed (publishedVersion)
- Funders
- National Cancer Institute (R01CA88511, R01CA088511)
- Topics
- Health Sciences › Medicine › Public Health, Environmental and Occupational Health › Consumer Attitudes and Food Labeling
- Health Sciences › Nursing › Nutrition and Dietetics › Nutrition, Health and Food Behavior
- Health Sciences › Medicine › Public Health, Environmental and Occupational Health › Obesity, Physical Activity, Diet
- Keywords
- vending machines, low-fat foods, food promotion, environmental interventions, food availability, consumer behavior, school food environment
- MeSH terms
- Advertising, Commerce, Dietary Fats, Faculty, Food Dispensers, Automatic, Food Labeling, Food Preferences, Health Promotion, Humans, Schools, Nutritional Sciences
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