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Cited by 189Consumer Behavior in Brand Consumption and IdentificationCultural Differences and ValuesMarketing and Advertising Strategies

The DOI matches its Crossref record.

Hedonic vs. utilitarian consumption: A cross-cultural perspective based on cultural conditioning

Lim, Elison Ai Ching, Ang, Swee Hoon·2008·Journal of Business Research
DOI 10.1016/j.jbusres.2007.06.004
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Crossref · 10.1016/j.jbusres.2007.06.004

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  • There is evidence that Chinese consumers have different orientations of utilitarian vs. hedonic consumption compared with those who have other cultural backgrounds.

    “There is evidence that Chinese consumers have different orientations of utilitarian vs. hedonic consumption compared with those who have other cultural backgrounds (Lim and Ang, 2008).”

    From Reward Design for Customer Referral Programs: Reward–Product Congruence Effect and Gender Difference (2021) · cites this paper as Lim and Ang, 2008

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Research works printed but not linked: 21

  1. Aaker, 1997, Dimensions of brand personality, J Mark Res, 34, 347, 10.2307/3151897 · DOI
  2. Aaker, 2001, Consumption symbols as carriers of culture: a study of Japanese and Spanish brand personality constructs, J Pers Soc Psychol, 81, 492, 10.1037/0022-3514.81.3.492 · DOI
  3. Alden, 1993, Identifying global and cultural-specific dimensions of humor in advertising: a multinational analysis, J Mark, 57, 64, 10.2307/1252027 · DOI
  4. Ang, 2006, The influence of metaphors and product type on brand personality perceptions and attitudes, J Advert, 35, 39, 10.1080/00913367.2006.10639226 · DOI
  5. Batra, 1990, Measuring hedonic and utilitarian sources of consumer attitudes, Mark Lett, 2, 159
  6. Heckler, 1992, The role of expectancy and relevancy in memory for verbal and visual information: what is congruency?, J Consum Res, 18, 475, 10.1086/209275 · DOI
  7. Hirshman, 1980, Attributes and layers of meaning, vol. 7, 101
  8. Hirshman, 1986, The effect of verbal and pictorial advertising stimuli on aesthetic, utilitarian and familiarity perceptions, J Advert, 15, 27, 10.1080/00913367.1986.10673002 · DOI
  9. Hirshman, 1982, Hedonic consumption: emerging concepts methods and propositions, J Mark, 46, 92, 10.2307/1251707 · DOI
  10. Holbrook, 1981, Feature interactions in consumer judgments of verbal versus pictorial representations, J Consum Res, 8, 103, 10.1086/208846 · DOI
  11. Holbrook, 1984, The experiential aspects of consumption: consumer fantasies feelings and fun, J Cons Res, 9, 132, 10.1086/208906 · DOI · Paper page
  12. Mano, 1993, Assessing the dimensionality and structure of the consumption experience: evaluation, feeling, and satisfaction, J Consum Res, 20, 451, 10.1086/209361 · DOI · Paper page
  13. McCracken, 1986, Culture and consumption: a theoretical account of the structure and movement of meaning of consumer goods, J Consum Res, 14, 71, 10.1086/209048 · DOI
  14. Meyers-Levy, 1989, Schema congruity as a basis for product evaluation, J Consum Res, 16, 180, 10.1086/209192 · DOI
  15. Pollay, 1990, Advertising propaganda and value change in economic development: the new cultural revolution in China and attitudes towards advertising, J Bus Res, 20, 83, 10.1016/0148-2963(90)90053-G · DOI
  16. Sung, 2005, Brand personality structures in the United States and Korea: common and culture-specific factors, J Consum Psychol, 15, 334, 10.1207/s15327663jcp1504_8 · DOI
  17. Tse, 1989, Becoming a consumer society: a longitudinal and cross-cultural content analysis of print ads from Hong Kong, the People's Republic of China, and Taiwan, J Consum Res, 15, 457, 10.1086/209185 · DOI
  18. Veeck, 2005, Changing tastes: the adoption of new food choices in post-reform China, J Bus Res, 58, 644, 10.1016/j.jbusres.2003.08.009 · DOI
  19. Williams, 2002, Can mixed emotions peacefully co-exist?, J Consum Res, 28, 636, 10.1086/338206 · DOI · Paper page
  20. Woods, 1960, Psychological dimensions of consumer decision, J Mark, 24, 15, 10.2307/1248701 · DOI
  21. Zhang, 2003, Cultural values in advertisements to the Chinese X-generation, J Advert, 32, 23, 10.1080/00913367.2003.10639047 · DOI

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Metadata

Authors
Lim, E. A. C., & Ang, S. H.
Affiliations
  • The University of Melbourne (AU)
  • National University of Singapore (SG)
Corresponding author
Lim, Elison Ai Ching
Venue
Journal of Business Research
Publisher
Elsevier BV
Published
2008-03
Volume
61
Issue
3
Pages
225-232
ISSN
0148-2963 (ISSN-L)
DOI
10.1016/j.jbusres.2007.06.004
OpenAlex
W1987089181
Cited by
189
References
0
Citations by year
2026: 5 · 2025: 17 · 2024: 8 · 2023: 14 · 2022: 25 · 2021: 18 · 2020: 7 · 2019: 9 · 2018: 17 · 2017: 8 · 2016: 10 · 2015: 11 · 2014: 10 · 2013: 7 · 2012: 8
FWCI
10.63
Type
journal article
Language
en
Open access
closed
Licence
www.elsevier.com/tdm/userlicense/1.0/ (tdm)
Locations
  • Journal of Business Research (publishedVersion)
  • National University of Singapore (submittedVersion)
  • RePEc: Research Papers in Economics (submittedVersion)
Topics
  • Social Sciences › Business, Management and Accounting › Marketing › Consumer Behavior in Brand Consumption and Identification
  • Social Sciences › Psychology › Social Psychology › Cultural Differences and Values
  • Social Sciences › Business, Management and Accounting › Marketing › Marketing and Advertising Strategies
Keywords
hedonic consumption, utilitarian consumption, cultural conditioning, brand personality, consumer attitudes, benefit claims, product type, cross-cultural comparison, advertising preference, Shanghai, Singapore

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