The DOI matches its Crossref record; 8 of the 8 references it cites were found in a registry or an index.
Co-creating brands: Diagnosing and designing the relationship experience
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Citations
Cites
The Discovery of Grounded Theory; Strategies for Qualitative Research
Glaser, B. G., Strauss, A. L., & Strutzel, E. (1968) · Nursing Research · doi:10.1097/00006199-196807000-00014 · Cited by 39,449
Evolving to a New Dominant Logic for Marketing
Vargo, S. L., & Lusch, R. F. (2004) · Journal of Marketing · doi:10.1509/jmkg.68.1.1.24036 · Cited by 14,779
Service-dominant logic: continuing the evolution
Vargo, S. L., & Lusch, R. F. (2008) · Journal of the Academy of Marketing Science · doi:10.1007/s11747-007-0069-6 · Cited by 7,824
Consumers and Their Brands: Developing Relationship Theory in Consumer Research
Fournier, S. (1998) · Journal of Consumer Research · doi:10.1086/209515 · Cited by 7,542
Muniz, A. M., & O'Guinn, T. C. (2001) · Journal of Consumer Research · doi:10.1086/319618 · Cited by 3,998
Managing the co-creation of value
Payne, A. F., Storbacka, K., & Frow, P. (2008) · Journal of the Academy of Marketing Science · doi:10.1007/s11747-007-0070-0 · Cited by 3,502
Self-citationLead User Analyses for the Development of New Industrial Products
Urban, G. L., & von Hippel, E. (1988) · Management Science · doi:10.1287/mnsc.34.5.569 · Cited by 1,125
Brand Relationship Quality and Its Value for Personal Contact
Smit, E., Bronner, F., & Tolboom, M. (2007) · Journal of Business Research · doi:10.1016/j.jbusres.2006.06.012 · Cited by 233
Cited by
Case Study Method: A Step-by-Step Guide for Business Researchers
Rashid, Y., Rashid, A., Warraich, M. A., Sabir, S. S., & Waseem, A. (2019) · International Journal of Qualitative Methods · doi:10.1177/1609406919862424 · Cited by 804
Kamboj, S., Sarmah, B., Gupta, S., & Dwivedi, Y. (2018) · International Journal of Information Management · doi:10.1016/j.ijinfomgt.2017.12.001 · Cited by 591
Measuring customer experience in physical retail environments
Bustamante, J. C., & Rubio, N. (2017) · Journal of Service Management · doi:10.1108/josm-06-2016-0142 · Cited by 306
Social Media and the Co-creation of Tourism Experiences
Sigala, M. (2016) · The Handbook of Managing and Marketing Tourism Experiences · doi:10.1108/978-1-78635-290-320161033 · Cited by 67
Customer perception of CRM implementation in banking context: Scale development and validation
Dubey, N. K., & Sangle, P. (2019) · Journal of Advances in Management Research · doi:10.1108/jamr-12-2017-0118 · Cited by 32
Metadata
- Authors
- Payne, A., Storbacka, K., Frow, P., & Knox, S.
- Venue
- Journal of Business Research
- Publisher
- Elsevier BV
- Published
- 2009-03
- Volume
- 62
- Issue
- 3
- Pages
- 379-389
- ISSN
- 0148-2963 (ISSN-L)
- OpenAlex
- W2163509832
- Cited by
- 697
- References
- 8
- FWCI
- 48.90
- Type
- journal article
- Language
- en
- Open access
- closed
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Registry, retraction, Cites and statistics results are computed, not judged, with one exception: a printed reference that no index lists is read once by a model before it counts as a citation error. Claims are extracted by a model and kept only when their quote appears verbatim in the text; each cited source is then checked, with a model’s help, for whether it says what the claim relies on. Those verdicts can be wrong — read the claim’s quote and the cited source before relying on one.
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- CoChat. (2026). Citation check: Co-creating brands: Diagnosing and designing the relationship experience. https://app.cochat.ai/papers/10.1016/j.jbusres.2008.05.013
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- Payne, A., Storbacka, K., Frow, P., & Knox, S. (2009). Co-creating brands: Diagnosing and designing the relationship experience. Journal of Business Research. https://doi.org/10.1016/j.jbusres.2008.05.013
Data sources
Bibliographic data: Semantic Scholar, OpenAlex, Crossref.
Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
