Student or educator? Sign up with your school email and get 6 months of Pro free.
CoChat
Sign Up
Cited by 364

The DOI matches its Crossref record; 27 of the 27 references it cites were found in a registry or an index.

How brand awareness relates to market outcome, brand equity, and the marketing mix

Huang, Rong, Sarigöllü, Emine·2012·Journal of Business Research
DOI 10.1016/j.jbusres.2011.02.003
Open this paper in CoChat — free account

Overview

The claims and statistics of this paper haven’t been checked yet.

Run the check — free, no account needed. It reads the open-access text and checks the sources it cites.

A few free checks a day · papers already verified open instantly · results are public

Integrity signals

Registry

Crossref · 10.1016/j.jbusres.2011.02.003

Cites

27 of 27 references verified0 citation errors · 0 not checkable

Statistics

Verification

Claims the paper makes

The claims and statistics of this paper haven’t been checked yet.

Run the check — free, no account needed. It reads the open-access text and checks the sources it cites.

A few free checks a day · papers already verified open instantly · results are public

Self-check

Percentages, sums and reported differences re-computed from the paper’s own numbers.

The self-check needs the paper’s full text.

Citations

Cites

Show all 27 references

Cited by

See all 364

Metadata

Authors
Huang, R., & Sarigöllü, E.
Venue
Journal of Business Research
Publisher
Elsevier BV
Published
2012-01
Volume
65
Issue
1
Pages
92-99
ISSN
0148-2963 (ISSN-L)
DOI
10.1016/j.jbusres.2011.02.003
OpenAlex
W1998126582
Cited by
364
References
27
FWCI
31.69
Type
journal article
Language
en
Open access
closed

About these checks

Registry, retraction, Cites and statistics results are computed, not judged, with one exception: a printed reference that no index lists is read once by a model before it counts as a citation error. Claims are extracted by a model and kept only when their quote appears verbatim in the text; each cited source is then checked, with a model’s help, for whether it says what the claim relies on. Those verdicts can be wrong — read the claim’s quote and the cited source before relying on one.

Statistics and arithmetic are recomputed, not judged.

Confidence bands are shown only for fields calibrated on our annotated test set. None is calibrated yet, so no band is shown.

What counts as a claim ›How we measure confidence ›How we check this ›

Are you an author, or do you see a problem with this page? Request a review

How to cite

Cite CoChat for the checks on this page, and the paper for its own findings.

This page
CoChat. (2026). Citation check: How brand awareness relates to market outcome, brand equity, and the marketing mix. https://app.cochat.ai/papers/10.1016/j.jbusres.2011.02.003
The paper
Huang, R., & Sarigöllü, E. (2012). How brand awareness relates to market outcome, brand equity, and the marketing mix. Journal of Business Research. https://doi.org/10.1016/j.jbusres.2011.02.003

Data sources

Bibliographic data: Semantic Scholar, OpenAlex, Crossref.

Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).

Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.